SQUARE ENIX

MIT invests $5M in PvX Partners

Singapore-based PvX Partners has received a $5 million equity investment from the Massachusetts Institute of Technology (MIT) to expand its cohort financing platform for consumer apps and mobile games. PvX uses a machine-learning system called PvX Lambda to analyse marketing and performance data and underwrite user-acquisition campaigns. Founded in 2024, the company provides an alternative financing path between venture capital and traditional lenders. MIT joins an investor group that includes Play Ventures, General Catalyst, Storyhouse Ventures, Z Venture Capital, Drive by DraftKings, T-Accelerate Capital and Square Enix Holdings. PvX did not disclose terms of the investment. In April the company closed a $10.5 million Series A and says it has now surpassed $750 million in committed user-acquisition financing.

Top 20 Apple Arcade Games by Player Reviews

MobileGamer published an analysis (sourced from GameDiscoverCo data) ranking the top 20 Apple Arcade games by cumulative player reviews. Sneaky Sasquatch is the most-reviewed title, helped by Apple promotion and an in-game review prompt; Apple acquired the game's studio in May 2025. Hello Kitty Island Adventure ranks second after heavy marketing and frequent updates. The list shows multiple licensed, family-friendly and annualised console-like titles (eg. NBA 2K iterations) performing well, while more hardcore, niche games (eg. Painty Mob, Three Kingdoms, Arkanoid Vs Space Invaders+, Final Fantasy IV: The After Years+) sit near the bottom by review count. The dataset is lifetime review totals and includes caveats about review prompts and new-release timing affecting counts.

Konami’s eFootball Outpaces EA FC Mobile

Konami’s free-to-play mobile title eFootball has become a major revenue driver for the company, generating an estimated $1.5 billion in mobile revenue and more than 300 million downloads since its 2017 launch, according to Appmagic. The title earns the majority of its spending in Japan (about 58% of lifetime spend), where roughly 12 million downloads have produced about $915 million in revenue (revenue-per-download > $75). Appmagic data suggests eFootball’s in-app-purchase (IAP) revenue reached roughly $35 million across April and May, compared with EA FC Mobile’s recent monthly gross of $10–12 million. Konami’s eFootball team emphasizes regional tailoring, community feedback, server performance and accessibility, and is staging the eFootball World Festival on 26 July in Bangkok alongside the 2026 eFootball Championship World Finals.