MTG
Public gaming group owning and scaling free-to-play studios.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Modern Times Group MTG AB
- Entity type
- COMPANY
- Founded
- 1987
- Headquarters
- Box 2094, SE-103 13 Stockholm, Sweden
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Ticker
- MTG-B
- Official website
- mtg.com
What MTG does
MTG functions as a gaming holding and operating company. It acquires and owns studios, funds development and publishing, and uses shared portfolio infrastructure to improve user acquisition, analytics, cross-promotion and advertising yield. Value is created through a mix of proprietary game IP, licensed IP, live-service retention, portfolio diversification and centralised operating leverage across multiple studios.
Category differentiation
This is the Swedish listed gaming group, not a standalone adtech vendor or a single game studio. It should also not be confused with historical television assets formerly associated with the broader MTG name.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MTG is a Sweden-headquartered, publicly listed gaming group that owns and operates a portfolio of game development and publishing studios across mobile, browser, PC and console. Its portfolio includes mid-core, strategy, racing, tower defence, RPG and casual word games, with revenue primarily generated from free-to-play titles monetised through in-app purchases and in-app advertising. The group also operates an internal shared platform, Flow Platform, to support business intelligence, user acquisition, cross-promotion and advertising monetisation across studios. The company makes money by acquiring, scaling and operating gaming studios and intellectual property with long-lived player engagement. Its direct customers are end consumers who play and pay inside the games, while app stores and distribution platforms act as key intermediaries. MTG’s value creation model combines studio ownership, live-service operations, cross-studio data and marketing infrastructure, and selective M&A to broaden genre exposure and improve monetisation efficiency across the portfolio.
Company news briefing
Briefing updated:
Modern Times Group (MTG) aims to double its size within three to five years through selective M&A and organic growth while scaling AI tooling across its Playamp division. Building on Q2 2026 momentum—where group revenue reached $306 million with a 24% adjusted EBITDA margin—direct-to-consumer channels expanded to account for 38% of total revenue. Meanwhile, the PlaySimple casual division has filed a Draft Red Herring Prospectus ahead of a potential 2026 listing.
Business model & monetisation
MTG primarily monetises through free-to-play game economics. The dominant revenue stream is in-app purchases across owned titles, supplemented by in-app advertising such as rewarded and other mobile ad formats. Additional value comes from recurring live-service spending, franchise longevity, global digital distribution via app stores and PC platforms, and portfolio-level optimisation through shared user acquisition, cross-promotion and analytics capabilities.
- In-app purchases across free-to-play games
- One-time Sale
- In-app advertising across mobile titles
- Ad-Supported
- PC and console game sales or platform receipts
- One-time Sale
- Licensing and franchise-related game revenues
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Stillfront Group
Public gaming group operating free-to-play studios and franchises.
- Miniclip
Mobile games publisher and studio group with portfolio monetisation scale.
- Netmarble
South Korean publisher of free-to-play mobile and PC games.
- Paradox Interactive
Strategy game publisher with recurring DLC-driven franchise monetisation.
- Epic Games
Game publisher, engine provider and digital games platform operator.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How Developers Are Using AI in Game Development
AI in Game Development · Recorded impact score: 2/5
PocketGamer.biz surveys how game developers currently leverage AI across production, data analysis, and user acquisition, ahead of the AI Gamechangers Summit at Pocket Gamer Connects Nordics. Executives from MTG, NC/Veroplay, Fingersoft, Dodreams, Julicia Studio, and Mattel163 share concrete use cases: AI enables three games to be built instead of one (MTG), cuts creative costs by 20-30% (Veroplay), and improves data analysis and actionable insights (Dodreams). Mattel163 uses AI for pLTV modeling and ROAS prediction to optimize UA spend. Studios report cost reductions, faster workflows, and enhanced testing, while noting incremental gains in art and Unity development. Hypergryph's Arknights: Endfield uses almost no AI, starting before the hype. The article positions AI as a practical tool improving efficiency and creativity, not a replacement for talent.
- MTG CEO says AI allows studios to build three games instead of one.
- NC/Veroplay reports AI cuts creative production costs by 20-30%.
MTG Aims to Double Size Through Selective M&A and AI
Strategy · Recorded impact score: 4/5
Swedish digital entertainment firm Modern Times Group (MTG) aims to double its size within three to five years, primarily through selective M&A and organic growth, while scaling AI tooling. CEO Maria Redin emphasized a 'village philosophy' where studios maintain autonomy but share technology and learnings. MTG recently rebranded its midcore division to PlayAmp, which includes Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi, and Futureplay. Shared services include Plarium's data platform, the GoGame marketing platform, a D2C platform (accounting for 51% of division revenue in Q2 2026), and an AI Lab. AI is being used to accelerate game development, allowing teams to produce more content and test more ideas. Redin stressed that AI is about improving quality and output, not reducing workforce. The company is also exploring M&A opportunities in markets like Türkiye, China, and Vietnam, while remaining Western-focused.
- MTG aims to double its size within three to five years through selective M&A and organic growth.
- MTG acquired Plarium for $620 million from Aristocrat Leisure; the deal closed in 2025.
Changed number of shares and votes in Modern Times Group AB
Recorded impact score: 2/5
STOCKHOLM, 31 August 2026 — Modern Times Group MTG AB (publ) ("MTG") today announced that as of 31 August 2026, the total number of shares in the company amounts to 119,50…
Buy-back of shares in MTG during week 34, 2026
Recorded impact score: 2/5
During the period between 17 August 2026 and 21 August 2026 Modern Times Group MTG AB (publ) repurchased, in total, 59 000 own class B shares.
Buy-back of shares in MTG during week 33, 2026
Recorded impact score: 2/5
During the period between 10 August 2026 and 14 August 2026 Modern Times Group MTG AB (publ) (LEI code 549300E8NDODRSX29339) (“MTG”) repurchased, in total, 63 000 own cla…
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Questions about MTG
What is MTG?
MTG is a Swedish public gaming group that owns and operates multiple game development and publishing studios, mainly focused on free-to-play titles.
Who uses MTG?
MTG’s products are used primarily by consumer gamers across mobile, browser, PC and console, while its internal Flow Platform is used by its own studio teams.
How does MTG make money?
MTG makes money mainly from in-app purchases and in-app advertising in its game portfolio, supported by live-service operations and portfolio-level growth tooling.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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