MTG

MTG is a Sweden-headquartered, publicly listed gaming group that owns and operates a portfolio of game development and publishing studios across mobile, browser, PC and console. Its portfolio includes mid-core, strategy, racing, tower defence, RPG and casual word games, with revenue primarily generated from free-to-play titles monetised through in-app purchases and in-app advertising. The group also operates an internal shared platform, Flow Platform, to support business intelligence, user acquisition, cross-promotion and advertising monetisation across studios. The company makes money by acquiring, scaling and operating gaming studios and intellectual property with long-lived player engagement. Its direct customers are end consumers who play and pay inside the games, while app stores and distribution platforms act as key intermediaries. MTG’s value creation model combines studio ownership, live-service operations, cross-studio data and marketing infrastructure, and selective M&A to broaden genre exposure and improve monetisation efficiency across the portfolio.