MTG

MTG functions as a gaming holding and operating company. It acquires and owns studios, funds development and publishing, and uses shared portfolio infrastructure to improve user acquisition, analytics, cross-promotion and advertising yield. Value is created through a mix of proprietary game IP, licensed IP, live-service retention, portfolio diversification and centralised operating leverage across multiple studios.

MTG is a Sweden-headquartered, publicly listed gaming group that owns and operates a portfolio of game development and publishing studios across mobile, browser, PC and console. Its portfolio includes mid-core, strategy, racing, tower defence, RPG and casual word games, with revenue primarily generated from free-to-play titles monetised through in-app purchases and in-app advertising. The group also operates an internal shared platform, Flow Platform, to support business intelligence, user acquisition, cross-promotion and advertising monetisation across studios.

The company makes money by acquiring, scaling and operating gaming studios and intellectual property with long-lived player engagement. Its direct customers are end consumers who play and pay inside the games, while app stores and distribution platforms act as key intermediaries. MTG’s value creation model combines studio ownership, live-service operations, cross-studio data and marketing infrastructure, and selective M&A to broaden genre exposure and improve monetisation efficiency across the portfolio.