Video Game Development & Publishing · Publisher & Media Owner
Stillfront Group
Public gaming group operating free-to-play studios and franchises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Stillfront Group AB (publ)
- Entity type
- COMPANY
- Headquarters
- Sveavägen 21, 111 34 Stockholm, Sweden
- Company size
- 1,001–5,000
- Market cluster / sector
- Video Game Development & Publishing
- Market role
- Publisher & Media Owner
- Ticker
- SF
- Official website
- stillfront.com
What Stillfront Group does
Stillfront Group owns and operates a portfolio of game studios that create, publish and run live-service digital games. Value is created by acquiring or developing durable game IP, extending player lifetime through ongoing live operations, and monetising engagement through virtual goods and advertising. The group compounds value through a multi-studio structure: creative teams run individual titles while the parent allocates capital, supports shared capabilities, and broadens portfolio diversification across genres, platforms and regions.
Category differentiation
Stillfront Group is a public gaming holding and operating group, not a single game title, adtech vendor or enterprise software platform. It owns and runs game studios and consumer game IP rather than selling B2B marketing technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Stillfront Group AB (publ) is a Swedish-listed gaming group that develops, publishes and operates a portfolio of digital games across mobile, browser and PC. The company owns and manages multiple studios and franchises across strategy, MMO, simulation, casual, narrative and lifestyle categories. Its operating model combines decentralised studio execution with group-level portfolio management, financing and shared monetisation expertise. The company generates revenue primarily from free-to-play in-app purchases and secondarily from in-app advertising. Its customers are end consumers who play its games, while capital market stakeholders engage with the listed parent entity. Stillfront’s growth model combines long-running live-service operations with studio acquisitions that broaden genre exposure, audience reach and regional presence.
Company news briefing
Briefing updated:
Stillfront Group has appointed Marcus Jacobs as its new President and Group CEO, succeeding Alexis Bonte. The leadership transition coincides with the release of its third-quarter 2026 financial results, which reported net revenue of SEK 1,291 million alongside resilient direct-to-consumer bookings accounting for 46% of total bookings.
Business model & monetisation
Stillfront monetises a free-to-play portfolio primarily through in-app purchases of virtual goods, progression boosts and premium gameplay items. A secondary revenue stream comes from in-app advertising across mobile titles. The company also benefits from portfolio-level capital allocation and M&A to acquire established games and studios with proven monetisation loops and long-lived player bases.
- In-app purchases across free-to-play games
- Pay-per-Use
- In-app advertising
- Ad-Supported
- Direct-to-consumer payment flows outside app store rails
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Gaming and media holding company built around owned IP.
Mobile game publisher monetising through purchases and in-game ads.
Free-to-play mobile games publisher with global casual franchises.
Mobile games publisher and studio group with portfolio monetisation scale.
Public gaming group owning and scaling free-to-play studios.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Stillfront appoints Marcus Jacobs as CEO
Hiring · Recorded impact score: 1/5
Stillfront Group, a Swedish gaming firm behind titles like Albion Online and BitLife, has appointed Marcus Jacobs as its new President and Group CEO, effective November 1, 2026. Jacobs brings over 25 years of games industry experience, including roles as director of monetisation at Electronic Arts, seven years on King's Candy Crush executive team, and chief commercial officer at Embark Studios. He also served on Stillfront's Board of Directors from 2022 to 2026. Jacobs will succeed Alexis Bonte, who remains in the role until the handover. The announcement accompanied Stillfront's Q3 2026 results, which showed net revenue of SEK 1,291 million (~$130 million), down 1% year-on-year, and adjusted EBITDAC of SEK 366 million (~$36.8 million), a 16% decline. Bonte attributed the dip to deprioritized catalogue games, while key franchises like Big, Empire, and Board grew organically for the fifth consecutive quarter.
- Marcus Jacobs becomes Stillfront's President and Group CEO on November 1, 2026, succeeding Alexis Bonte.
- Jacobs has over 25 years of games industry experience, including roles at EA, King, and Embark Studios, and served on Stillfront's Board from 2022 to 2026.
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Questions about Stillfront Group
What is Stillfront Group?
Stillfront Group is a Swedish-listed gaming group that owns, develops, publishes and operates a portfolio of free-to-play digital games across mobile, browser and PC.
Who uses Stillfront Group?
Its products are used by consumers playing strategy, casual, simulation, narrative and lifestyle games across global mobile, browser and PC audiences.
How does Stillfront Group make money?
The group earns most of its revenue from in-app purchases in free-to-play games, with additional revenue from in-app advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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