Miniclip

Miniclip operates a portfolio-based gaming model. It owns and runs consumer game IP and studios, distributes those titles through mobile and web channels, and monetises player engagement through advertising and in-app purchases. In parallel, it offers publishing services to external studios, using its audience scale, internal user acquisition capabilities and monetisation expertise to improve game performance in exchange for a share of revenues. Acquisitions broaden its genre coverage, add evergreen franchises and strengthen its internal cross-promotion network.

Miniclip is a Switzerland-headquartered game company that develops, publishes and operates a portfolio of mobile and web games. Its business spans consumer-facing game distribution, ownership of original game studios and a publishing arm that helps external developers scale titles through user acquisition, cross-promotion and monetisation support. The company is majority-owned by Tencent and has expanded through acquisitions of multiple studios and franchises.

Miniclip primarily makes money from free-to-play game monetisation, especially in-app purchases and advertising across its titles. It also generates B2B publishing income through revenue-share arrangements with partner studios. Its customers are principally consumers who play its games, while its publishing customers are independent and mid-sized game developers seeking distribution, monetisation and growth support.