Voodoo
Mobile games publisher with owned ad inventory and app portfolio.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- France
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- voodoo.io
What Voodoo does
Voodoo runs a hybrid consumer-plus-B2B model. On the consumer side, it develops, acquires, and operates free-to-play mobile games and apps at scale, using large user volumes to generate advertising revenue and some in-app purchase income. On the B2B side, it monetises its owned audience and inventory by selling advertising placements to marketers, and it partners with external studios through publishing agreements that exchange growth support, monetisation expertise, and distribution for a share of game revenues. The model creates value by combining content ownership, audience aggregation, internal cross-promotion, and monetisation infrastructure in one stack.
Category differentiation
Voodoo is a mobile games and apps company with an owned ad inventory business, not a foundational AI model provider or a pure ad-tech infrastructure vendor. It differs from standalone DSPs and SSPs because its monetisation is anchored in owned consumer products and media supply.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Voodoo is a France-headquartered mobile gaming and consumer app company that owns, publishes, and monetises a large portfolio of mobile titles and applications distributed through major app stores. Its core business is a free-to-play model in which consumer usage generates advertising income and, in selected titles, in-app purchase revenue. The company also operates a B2B advertising business that sells access to its owned in-game inventory, plus a publishing operation that helps third-party developers scale, acquire users, and improve monetisation. Voodoo serves two paying customer groups: advertisers buying media against its in-app audience, and external game developers partnering through publishing arrangements. It also serves end users globally through its consumer games and apps. The company has broadened beyond pure hyper-casual gaming through acquisitions including BeReal, while reinforcing internal user-acquisition and monetisation capabilities through ad-tech assets such as BidShake.
Company news briefing
Briefing updated:
Voodoo’s legacy title, Paper.io 2, has sustained its performance recovery, achieving approximately 10 to 12 million monthly installs during the first half of 2026. This ongoing resilience provides a stable volume base as the broader mobile market experiences shifts towards new puzzle sub-genres and high-end competitive titles. By maintaining consistent engagement with established intellectual property, Voodoo continues to navigate market volatility affecting newer hypercasual releases.
Business model & monetisation
Voodoo monetises primarily through in-app advertising across its owned mobile games and apps, with advertisers paying for campaign delivery against its inventory. A secondary revenue stream comes from in-app purchases in selected consumer titles. The publishing business uses revenue-sharing agreements with third-party developers, taking a percentage of downstream game revenue in exchange for user acquisition, creative production, and monetisation support. The Academy supports the publishing funnel and ecosystem development rather than acting as the primary standalone revenue engine.
- In-app advertising across owned games and apps
- Ad-Supported
- In-app purchases in selected titles
- Pay-per-Use
- Publishing revenue share from third-party developers
- Percentage Take-Rate
- Direct advertiser campaigns sold through owned inventory
- Service Fee
- Developer education and ecosystem programmes
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Zynga
Mobile game publisher monetising through purchases and in-game ads.
Side-by-side comparisons
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Voodoo
What is Voodoo?
Voodoo is a France-based mobile games and consumer apps company that publishes, operates, and monetises a large portfolio of titles and applications.
Who uses Voodoo?
Mobile consumers use its games and apps, while advertisers buy access to its in-app inventory and developers use its publishing and training programmes.
How does Voodoo make money?
Voodoo makes money mainly from in-app advertising, with additional revenue from in-app purchases and revenue-sharing arrangements with publishing partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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