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COMPANY

Voodoo

Voodoo is a mobile games publisher with owned ad inventory and app portfolio.

Analyst Perspective

Voodoo is a France-headquartered mobile gaming and consumer app company that owns, publishes, and monetises a large portfolio of mobile titles and applications distributed through major app stores. Its core business is a free-to-play model in which consumer usage generates advertising income and, in selected titles, in-app purchase revenue. The company also operates a B2B advertising business that sells access to its owned in-game inventory, plus a publishing operation that helps third-party developers scale, acquire users, and improve monetisation. Voodoo serves two paying customer groups: advertisers buying media against its in-app audience, and external game developers partnering through publishing arrangements. It also serves end users globally through its consumer games and apps. The company has broadened beyond pure hyper-casual gaming through acquisitions including BeReal, while reinforcing internal user-acquisition and monetisation capabilities through ad-tech assets such as BidShake.

Analyst Signal Briefing

Updated: 30 Jul 2026

No strategic news signals detected in the last 90 days.

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Key insights about Voodoo

Competitors

Key competitors include Moon Active, Homa, Streamplay Studio.

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Similar Companies

Explore companies with a similar market position and structure.

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Acquisitions

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Category Differentiation

Voodoo is a mobile games and apps company with an owned ad inventory business, not a foundational AI model provider or a pure ad-tech infrastructure vendor. It differs from standalone DSPs and SSPs because its monetisation is anchored in owned consumer products and media supply.

Voodoo: About

Voodoo runs a hybrid consumer-plus-B2B model. On the consumer side, it develops, acquires, and operates free-to-play mobile games and apps at scale, using large user volumes to generate advertising revenue and some in-app purchase income. On the B2B side, it monetises its owned audience and inventory by selling advertising placements to marketers, and it partners with external studios through publishing agreements that exchange growth support, monetisation expertise, and distribution for a share of game revenues. The model creates value by combining content ownership, audience aggregation, internal cross-promotion, and monetisation infrastructure in one stack.

How Voodoo Works & Monetises

Business model analysis and core revenue streams

Voodoo monetises primarily through in-app advertising across its owned mobile games and apps, with advertisers paying for campaign delivery against its inventory. A secondary revenue stream comes from in-app purchases in selected consumer titles. The publishing business uses revenue-sharing agreements with third-party developers, taking a percentage of downstream game revenue in exchange for user acquisition, creative production, and monetisation support. The Academy supports the publishing funnel and ecosystem development rather than acting as the primary standalone revenue engine.

Revenue Channels

In-app advertising across owned games and appsAd-Supported
In-app purchases in selected titlesPay-per-Use
Publishing revenue share from third-party developersPercentage Take-Rate
Direct advertiser campaigns sold through owned inventoryService Fee
Developer education and ecosystem programmesUnknown

Side-by-Side Comparisons

Compare Voodoo directly with top competitors

Voodoo vs Moon Active→Voodoo vs Homa→Voodoo vs Streamplay Studio→

Products & Services in Categories

Verified structural categorizations from the graph

Technology

Gaming Platform

Voodoo: Key Competitors & Alternatives

→ View full competitor landscape

Recent Signals (Voodoo)

Mobilegamer.bizJul 28, 2026

H1 2026 Top Mobile Game Downloads: Free Fire Max Leads

AppMagic estimates for January–June 2026 show Free Fire Max as the most-downloaded mobile game in H1 2026, overtaking Hungry Studio’s Block Blast and Roblox. The standard Free Fire edition has fallen out of the top 100, suggesting a shift to the higher-end “Max” edition; Free Fire Max’s lifetime downloads are concentrated in India (25%), Indonesia (13%), Brazil (12%), Vietnam (8%) and Mexico (7%). Block Blast’s monthly downloads have declined since December 2025, while Roblox is down versus H1 2025. A sudden surge in ‘‘Arrows’’ puzzle games is notable, with Miniclip-owned Lessmore’s Arrows – Puzzle Escape and Learnings (under label Oakever) occupying strong positions. Longstanding top-ten titles including Subway Surfers, Ludo King, Vita Mahjong and Pizza Ready remain steady, and Voodoo’s Paper.io 2 has rebounded to ~10–12m monthly installs.

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Mobilegamer.bizJul 9, 2026

June Mobile Game Downloads: Arrows, Free Fire Max Lead

Appmagic data published via MobileGamer lists the top mobile game downloads for June 2026 (excluding China’s fractured Android market). Multiple 'Arrows' titles dominated downloads—three placed in the top ten, with Easybrain (described as Miniclip/Tencent‑owned) responsible for two and another Easybrain Arrows title logging about 16.4 million installs in fifth place. Garena’s Free Fire Max led broad-volume downloads at roughly 23 million installs, while Roblox recovered to about 19 million. Hungry Studio’s Block Blast continued a multi-month decline (from >26m in March to under 14m in June). The article also lists ranks 11–20, noting Meowdoku (Learnings) at ~10.1m and several sports titles climbing amid World Cup interest.

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DEV CommunityMay 1, 2026

Four‑Dimension Valuation Method for Internal ERP

The author presents a practical, auditable method to value an internal ERP by summing four independent dimensions: SaaS replacement cost, usage (productivity), data assets, and strategic optionality. The approach rejects single‑metric valuation and weighted averages in favor of an explicit sum, includes a null‑safe TypeScript consolidation function, a SQL deduplication pattern using scope_couvert_pct, and a weekly cron that snapshots dated valuations into a Supabase table. The article provides code examples, documents limits and biases for each dimension, and links a companion GitHub repo with implementation samples. Publication date: 2026-05-01.

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Voodoo: Frequently Asked Questions

What is Voodoo?

Voodoo is a France-based mobile games and consumer apps company that publishes, operates, and monetises a large portfolio of titles and applications.

Who uses Voodoo?

Mobile consumers use its games and apps, while advertisers buy access to its in-app inventory and developers use its publishing and training programmes.

How does Voodoo make money?

Voodoo makes money mainly from in-app advertising, with additional revenue from in-app purchases and revenue-sharing arrangements with publishing partners.

Company Facts

Founded
2013
Headquarters
France
Core Segment
Publisher & Media Owner
Company Size
501–1,000
Official Link
voodoo.io