Homa
Homa is a mobile games publisher with developer tooling and monetisation infrastructure.
Analyst Perspective
Homa is a French mobile gaming company that combines a consumer-facing free-to-play games publishing business with a B2B software platform for game developers. Its products include Homa Lab, a SaaS workspace for market intelligence, analytics, testing and publishing workflows; Homa SDK, which bundles monetisation, analytics and experimentation tools into mobile games; and Homa Academy, a developer education hub. Alongside these tools, Homa publishes and operates its own portfolio of casual and hypercasual mobile games. The company makes money through a hybrid model. On the B2C side, it monetises games primarily via in-app advertising and in-app purchases. On the B2B side, it appears to monetise through publishing agreements, developer revenue share and platform-linked services tied to game performance rather than a pure standalone software subscription model. Its direct customers are mobile game developers, indie studios and publishing partners, while its games are consumed by end users through app stores.
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Key insights about Homa
Category Differentiation
Homa is not a general-purpose adtech vendor or a standalone game engine. It is a mobile games publisher with an attached developer platform focused on game ideation, testing, monetisation and publishing workflows.
Homa: About
Homa operates a dual-layer business model. First, it publishes and runs free-to-play mobile games that generate consumer revenue through advertising and in-app purchases. Second, it provides proprietary software and SDK infrastructure to game developers for ideation, market analysis, experimentation, monetisation and publishing support. This creates value by helping studios identify viable game concepts faster, optimise retention and revenue, and connect development workflows to publishing and monetisation outcomes.
How Homa Works & Monetises
Business model analysis and core revenue streams
Homa uses a hybrid monetisation strategy. The largest revenue stream is likely ad monetisation from its free-to-play mobile game portfolio, supported by in-app purchases. The B2B platform layer appears to monetise through publishing arrangements, revenue-sharing partnerships and performance-linked monetisation tied to games built or operated with Homa’s platform and SDK. The software stack also strengthens internal monetisation efficiency by improving ad yield, experimentation speed and game selection.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Homa)
46 Mobile Games in Soft Launch (July 6, 2026)
PocketGamer.biz published an updated list of 46 mobile games currently in soft launch, ordered by their soft-launch release date. The roundup — last updated July 6, 2026 — highlights new and soft-launched titles across multiple developers and publishers, noting markets, platforms, and recent version updates. The feature is produced in association with Jam City and includes entries from major games companies such as Rovio, Zynga, Supercell, Playrix, ByteDance, AppLovin, Voodoo and many indie studios. The list is intended as a tracking resource for developers, publishers and industry observers to monitor soft-launch activity, learnings and trends in mobile game development and monetization.
Read original sourceHoma | About
Homa has raised $165M since inception and has a community of over 220 people from 30+ countries. The company focuses on empowering game creators with tools, support, and data to enhance their creativity and increase downloads.
Read original sourceNetflix to Reveal UK Viewing Figures for the First Time; ASA Rules Tory Party Broke Advertising Rules - ExchangeWire.com
ExchangeWire reports three main items: Netflix will disclose UK viewing figures for the first time by joining Barb and releasing independently audited metrics, enabling comparison with traditional TV. The ASA ruled that the UK government's levelling up advertising campaign breached advertising rules by not clearly identifying itself as marketing communications. France's Homa Games raised USD$100 million in a Series B round, co-led by Headline and Quadrille Capital, bringing total funding to USD$165 million after a prior USD$65 million Series A, and supports growth as it expands into Web3 and NFTs. Homa Games' catalogue includes Zombie Defence and Get Lucky: Run to the Pool, with over one billion downloads. The digest also notes the ongoing industry context around funding, regulation, and measurement in digital entertainment and advertising.
Read original sourceHoma: Frequently Asked Questions
What is Homa?
Homa is a French mobile gaming company that publishes free-to-play games and provides software tools for game developers.
Who uses Homa?
Mobile game developers, indie studios and publishing partners use its platform and SDK, while mobile players consume its games through app stores.
How does Homa make money?
It earns revenue from in-app advertising and purchases in its game portfolio, plus publishing and platform-linked revenue from developer partnerships.
Company Facts
- Founded
- 2018
- Headquarters
- 7 rue de Madrid 75008 Paris (France)
- Core Segment
- Publisher & Media Owner
- Company Size
- 501–1,000
- Official Link
- homagames.com