Homa

Homa operates a dual-layer business model. First, it publishes and runs free-to-play mobile games that generate consumer revenue through advertising and in-app purchases. Second, it provides proprietary software and SDK infrastructure to game developers for ideation, market analysis, experimentation, monetisation and publishing support. This creates value by helping studios identify viable game concepts faster, optimise retention and revenue, and connect development workflows to publishing and monetisation outcomes.

Homa is a French mobile gaming company that combines a consumer-facing free-to-play games publishing business with a B2B software platform for game developers. Its products include Homa Lab, a SaaS workspace for market intelligence, analytics, testing and publishing workflows; Homa SDK, which bundles monetisation, analytics and experimentation tools into mobile games; and Homa Academy, a developer education hub. Alongside these tools, Homa publishes and operates its own portfolio of casual and hypercasual mobile games.

The company makes money through a hybrid model. On the B2C side, it monetises games primarily via in-app advertising and in-app purchases. On the B2B side, it appears to monetise through publishing agreements, developer revenue share and platform-linked services tied to game performance rather than a pure standalone software subscription model. Its direct customers are mobile game developers, indie studios and publishing partners, while its games are consumed by end users through app stores.