Prequel
Programmatic ad infrastructure and publisher monetisation with a gaming arm.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PREQUEL INTERNET TRADING LTD.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Israel
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- prequel.tv
What Prequel does
Prequel creates value by operating both sides of the programmatic advertising chain. On the demand side, it provides campaign management and optimisation tools for buyers; on the supply side, it connects publishers and app owners to monetisable demand through its exchange and managed monetisation services. This dual role allows it to capture economics from transaction flow, optimisation, and yield management. It also owns a small consumer app portfolio, which can generate direct advertising and in-app purchase revenue while adding proprietary audience reach.
Category differentiation
This Prequel is a digital advertising and app publishing company, not a film pre-production business or a generic content studio. It is distinct from larger independent DSPs or native advertising vendors, although it overlaps with them in programmatic buying and monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Prequel is an Israeli private company operating a small-scale but vertically integrated digital advertising business. Based on the available product evidence, it runs a proprietary campaign management and optimisation platform for advertisers and agencies, an ad exchange and publisher monetisation stack for inventory owners, and a consumer-facing mobile app and game studio. Its core commercial activity is programmatic advertising infrastructure and managed monetisation across web, in-app, connected TV, audio and podcasts. The company makes money primarily by taking a margin or revenue share on media transactions flowing through its exchange and publisher monetisation products, and likely by charging against advertiser media spend through its demand-side workflow. A secondary revenue stream comes from in-app advertising and in-app purchases generated by its own mobile gaming portfolio. Customers therefore include advertisers, agencies, publishers, app developers and, on the consumer side, mobile game users.
Company news briefing
Briefing updated:
Prequel has formalised its leadership structure with Nadav Golander serving as Co-Founder and CEO, alongside Assaf Kornberg as Co-Founder and COO. The company is currently focusing on the mobile gaming sector's response to stagnating in-app purchase revenue and the ongoing ROAS crisis in ad monetisation. Strategic insights from the firm highlight a shift toward AI-driven bidding and intrinsic in-game advertising to mitigate the impact of third-party identifier loss.
Business model & monetisation
Prequel’s main monetisation model is programmatic transaction economics. It earns a take-rate on advertiser media spend flowing through its optimisation platform and exchange, and a revenue share on publisher monetisation delivered through its supply-side offering. The studio division adds a secondary hybrid stream from in-app advertising impressions and in-app purchases. Overall, the model blends percentage-based media margins with smaller consumer app monetisation.
- Advertiser media spend through campaign platform and exchange
- Percentage take-rate on programmatic buying
- Publisher monetisation revenue share
- Revenue share on monetised inventory
- Managed monetisation support for publishers
- Service fee / retainer
- Mobile app advertising
- Ad-supported inventory monetisation
- In-app purchases from mobile games
- In-app purchases / one-time sale
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
PREQUEL INTERNET TRADING LTD.
IAB vendor record: 1079
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 2
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 48 · prequel.tv
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Prequel
What is Prequel?
Prequel is an Israeli company that operates programmatic advertising infrastructure, publisher monetisation products and a small mobile app studio.
Who uses Prequel?
Its main users are advertisers, agencies, publishers, app developers and digital content owners; its games are used by mobile consumers.
How does Prequel make money?
It mainly earns a take-rate or revenue share on programmatic advertising transactions and publisher monetisation, with additional revenue from in-app ads and purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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