Prequel
Prequel is a programmatic ad infrastructure and publisher monetisation with a gaming arm.
Analyst Perspective
Prequel is an Israeli private company operating a small-scale but vertically integrated digital advertising business. Based on the available product evidence, it runs a proprietary campaign management and optimisation platform for advertisers and agencies, an ad exchange and publisher monetisation stack for inventory owners, and a consumer-facing mobile app and game studio. Its core commercial activity appears to be programmatic advertising infrastructure and managed monetisation across web, in-app, connected TV, audio and podcasts. The company makes money primarily by taking a margin or revenue share on media transactions flowing through its exchange and publisher monetisation products, and likely by charging against advertiser media spend through its demand-side workflow. A secondary revenue stream appears to come from in-app advertising and in-app purchases generated by its own mobile gaming portfolio. Customers therefore include advertisers, agencies, publishers, app developers and, on the consumer side, mobile game users.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Prequel has formalised its leadership structure with Nadav Golander serving as Co-Founder and CEO, alongside Assaf Kornberg as Co-Founder and COO. The company is currently focusing on the mobile gaming sector's response to stagnating in-app purchase revenue and the ongoing ROAS crisis in ad monetisation. Strategic insights from the firm highlight a shift toward AI-driven bidding and intrinsic in-game advertising to mitigate the impact of third-party identifier loss.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Prequel
Category Differentiation
This Prequel is a digital advertising and app publishing company, not a film pre-production business or a generic content studio. It is distinct from larger independent DSPs or native advertising vendors, although it overlaps with them in programmatic buying and monetisation.
Prequel: About
Prequel creates value by operating both sides of the programmatic advertising chain. On the demand side, it provides campaign management and optimisation tools for buyers; on the supply side, it connects publishers and app owners to monetisable demand through its exchange and managed monetisation services. This dual role allows it to capture economics from transaction flow, optimisation, and yield management. It also owns a small consumer app portfolio, which can generate direct advertising and in-app purchase revenue while adding proprietary audience reach.
How Prequel Works & Monetises
Business model analysis and core revenue streams
Prequel’s main monetisation model is programmatic transaction economics. It likely earns a take-rate on advertiser media spend flowing through its optimisation platform and exchange, and a revenue share on publisher monetisation delivered through its supply-side offering. The studio division adds a secondary hybrid stream from in-app advertising impressions and in-app purchases. Overall, the model blends percentage-based media margins with smaller consumer app monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Prequel)
Netflix Turns Stranger Things Broadway Prequel Into Special
Netflix is filming a streaming special of the Broadway prequel play Stranger Things: The First Shadow, capturing the original cast ahead of their final performance. Performances at the Marquis Theatre were canceled February 10–14 to accommodate filming; the original cast's final stage run is scheduled for March 29, 2026. The theatrical prequel — co-owned by Netflix — has been both a critical and commercial success on Broadway, earning a Special Tony Award and grossing as much as $1.4 million in a single week. Netflix's move formalizes a content pipeline that adapts a hit stage property into exclusive streaming material.
Read original sourceNetflix Releases Animated Stranger Things Prequel
Netflix will premiere an animated Stranger Things spinoff, Stranger Things: Tales from '85, on April 23, 2026. The series is set in winter 1985 between Seasons 2 and 3 and follows the Hawkins group confronting a new paranormal threat; a teaser suggests "something survived" after Eleven closed the Upside Down gate. Original characters return but are voiced by a new cast, and the show introduces a new character named Nikki Baxter. State of Streaming frames the animated release as a strategic, cost‑effective way for Netflix to keep the franchise active between major live‑action installments and to sustain global fan engagement.
Read original sourcePrequel: Frequently Asked Questions
What is Prequel?
Prequel is an Israeli company that operates programmatic advertising infrastructure, publisher monetisation products and a small mobile app studio.
Who uses Prequel?
Its main users are advertisers, agencies, publishers, app developers and digital content owners; its games are used by mobile consumers.
How does Prequel make money?
It mainly earns a take-rate or revenue share on programmatic advertising transactions and publisher monetisation, with additional revenue from in-app ads and purchases.
Company Facts
- Founded
- 2017
- Headquarters
- Israel
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- prequel.tv