Nitrouppi

Nitrouppi operates a dual-sided adtech model. On the demand side, it provides programmatic buying tools that let advertisers and agencies launch and manage campaigns across gaming and mobile inventory. On the supply side, it offers monetisation tooling and demand access to publishers and app developers, helping them improve yield through AI-driven optimisation and advertiser connectivity. It also owns game inventory, allowing it to monetise consumer attention directly through advertising and potentially in-app purchases while feeding inventory into its broader advertising stack.

Nitrouppi is an Israel-based early-stage programmatic advertising company operating across both the demand and supply sides of digital advertising, with a particular focus on gaming and mobile environments. It offers a self-serve platform for advertisers and agencies to buy and optimise campaigns against gaming audiences, and a publisher monetisation product for app developers and media owners seeking higher fill rates and CPMs. The business also operates its own mobile game portfolio, which provides proprietary audience reach and advertising inventory.

The company makes money through a combination of advertiser spend, publisher monetisation take rates, and consumer-facing game monetisation. Its customers include advertisers, performance marketers, agencies, app developers, mobile publishers, and digital media owners. This structure positions Nitrouppi as a small, vertically integrated adtech operator rather than a pure software vendor or a pure game studio.