SpinX

SpinX runs a vertically integrated adtech model. On the demand side, it offers programmatic buying and optimisation tools for advertisers and UA teams. On the supply side, it aggregates publisher and partner inventory and connects it to demand through its exchange. It also owns consumer apps and gaming inventory, which provide first-party media supply and engagement signals. Value is created by matching advertiser demand with monetisable inventory, improving campaign outcomes through proprietary bidding logic, and retaining economics across multiple layers of the transaction chain.

SpinX is a Singapore-based adtech platform focused on programmatic mobile user acquisition and publisher monetisation. It operates a programmatic ad exchange, a proprietary bidder used for managed and self-serve performance buying, and supply integrations for publishers and SSPs. Its offering is aimed primarily at user acquisition teams, app marketers, performance advertisers, DSPs, publishers, and media buyers seeking mobile, web, and CTV inventory with engagement-oriented optimisation.

The company makes money through performance-based advertising, especially cost-per-engagement style pricing and marketplace economics tied to media spend. SpinX also owns and operates app and gaming inventory, including reward-led environments, which gives it first-party supply and additional monetisation via in-app advertising and in-app purchases. This creates a vertically integrated model spanning demand, supply, and owned media.