SpinX

SpinX is a Singapore-based adtech platform focused on programmatic mobile user acquisition and publisher monetisation. It operates a programmatic ad exchange, a proprietary bidder used for managed and self-serve performance buying, and supply integrations for publishers and SSPs. Its offering is aimed primarily at user acquisition teams, app marketers, performance advertisers, DSPs, publishers, and media buyers seeking mobile, web, and CTV inventory with engagement-oriented optimisation. The company makes money through performance-based advertising, especially cost-per-engagement style pricing and marketplace economics tied to media spend. SpinX also owns and operates app and gaming inventory, including reward-led environments, which gives it first-party supply and additional monetisation via in-app advertising and in-app purchases. This creates a vertically integrated model spanning demand, supply, and owned media.