SpinX
Mobile ad marketplace and bidder for performance user acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SpinX Pte Ltd
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 531A Upper Cross Street, Singapore 051531
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- spinx.io
What SpinX does
SpinX runs a vertically integrated adtech model. On the demand side, it offers programmatic buying and optimisation tools for advertisers and UA teams. On the supply side, it aggregates publisher and partner inventory and connects it to demand through its exchange. It also owns consumer apps and gaming inventory, which provide first-party media supply and engagement signals. Value is created by matching advertiser demand with monetisable inventory, improving campaign outcomes through proprietary bidding logic, and retaining economics across multiple layers of the transaction chain.
Category differentiation
SpinX is an adtech and owned-inventory platform for performance acquisition and publisher monetisation, not merely a consumer app studio or a standalone game developer. It should also be distinguished from generic ad exchanges by its combination of bidder technology and proprietary app inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SpinX is a Singapore-based adtech platform focused on programmatic mobile user acquisition and publisher monetisation. It operates a programmatic ad exchange, a proprietary bidder used for managed and self-serve performance buying, and supply integrations for publishers and SSPs. Its offering is aimed primarily at user acquisition teams, app marketers, performance advertisers, DSPs, publishers, and media buyers seeking mobile, web, and CTV inventory with engagement-oriented optimisation. The company makes money through performance-based advertising, especially cost-per-engagement style pricing and marketplace economics tied to media spend. SpinX also owns and operates app and gaming inventory, including reward-led environments, which gives it first-party supply and additional monetisation via in-app advertising and in-app purchases. This creates a vertically integrated model spanning demand, supply, and owned media.
Business model & monetisation
SpinX primarily monetises through performance advertising and marketplace take rates. Advertisers are charged on engagement or action-based outcomes such as installs, registrations, KYC completion, deposits, and other post-click events, alongside broader media spend on managed or self-serve buying. The exchange likely captures a spread or take rate between advertiser demand and publisher supply, while publisher monetisation services support revenue share economics. Its owned apps add ad-supported revenue and some in-app purchase income, extending monetisation beyond pure platform fees.
- Performance advertiser spend
- Cost-per-engagement and action-based billing
- Marketplace take rate on exchange transactions
- Percentage Take-Rate
- Owned app advertising revenue
- Ad-Supported
- In-app purchases in owned apps
- One-time Sale
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SpinX Pte Ltd
IAB vendor record: 1308
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 62 · spinx.io
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about SpinX
What is SpinX?
SpinX is a Singapore-based programmatic advertising platform that combines a mobile ad exchange, a proprietary bidder, publisher monetisation tools, and owned app inventory.
Who uses SpinX?
Its main users are app marketers, user acquisition teams, performance advertisers, media buyers, publishers, and SSP partners seeking mobile, web, and CTV inventory.
How does SpinX make money?
SpinX earns revenue from engagement-based advertiser spend, marketplace take rates or media margins, publisher monetisation flows, and advertising and in-app purchases from its owned apps.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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