Flyads

Flyads operates as an adtech intermediary and software platform. It creates value by aggregating supply from publishers, providing campaign execution tools to advertisers and agencies, and facilitating programmatic transactions through its own exchange and monetisation stack. Its broader platform includes ad serving and video delivery components that help publishers deploy and monetise inventory, while its production arm adds project-based media services for sports and esports content owners.

Flyads is an Estonian adtech company operating a proprietary programmatic advertising marketplace for both advertisers and publishers. Its offering combines exchange infrastructure, an advertiser campaign interface, publisher monetisation tooling, and a video player with ad serving, viewability and fraud-related capabilities. The company sells to business customers including advertisers, agencies, DSPs, publishers, media owners and ad operations teams, primarily across web, mobile app and some video/CTV use cases.

The business makes money through programmatic transaction economics on media traded through its platform, likely including take rates or revenue share on publisher monetisation and media spend from advertisers, alongside automated billing workflows. It also offers a managed production service for sports and esports broadcasts, adding service-fee and sponsorship or rights-related monetisation beyond the core software-led adtech stack.