Tilting Point

Tilting Point operates a hybrid model combining consumer game publishing with developer-facing growth services. On the consumer side, it acquires, publishes, co-develops and manages free-to-play mobile games, using live operations, content updates and performance marketing to extend player lifetime value. On the B2B side, it supports external developers with non-dilutive user acquisition capital and publishing capabilities, creating value by applying marketing spend, portfolio know-how and monetisation optimisation to games that have already demonstrated traction.

Tilting Point is a privately held United States-based mobile games publisher and operator focused on free-to-play titles. Its core business is publishing, scaling and managing live mobile games, including titles built on licensed IP, and monetising them through in-app purchases, in-app advertising and ongoing live-service mechanics. The company has expanded through acquisitions of studios and game assets, adding children’s entertainment, strategy and casual gaming capabilities.

Alongside its consumer games business, Tilting Point also offers a B2B growth solution for external mobile game developers through a non-dilutive user acquisition fund. In that model, it provides marketing capital and performance expertise to help studios scale without taking equity, with returns tied to commercial performance. Its customers therefore include both mobile game players and game developers or publishers seeking publishing, growth or monetisation support.