AdSurge
AI-enabled growth and monetisation services for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Singapore
- Market role
- AdTech Vendor
- Official website
- adsurge.com
What AdSurge does
AdSurge runs a managed-services advertising model across both demand and supply. On the demand side, it acquires users for advertisers through campaign planning, targeting, optimisation, and performance management. On the supply side, it helps publishers and app developers increase advertising yield from their inventory. Value is created by improving measurable commercial outcomes such as ROAS, user quality, and publisher revenue.
Category differentiation
AdSurge is a managed digital advertising and publisher monetisation business, not a consumer app or a foundational AI model provider. It competes in performance marketing and inventory monetisation rather than general-purpose enterprise software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdSurge is a digital advertising business providing two core managed services: user acquisition for advertisers and monetisation support for publishers, app developers, and media owners. It positions its offer around AI-driven optimisation, campaign tuning, and yield improvement across web, in-app, and social environments. The company serves business customers rather than consumers directly. The company generates revenue through managed media buying, performance marketing execution, and publisher monetisation services. Its value proposition is straightforward: help advertisers acquire higher-value users more efficiently and help publishers increase ad revenue from their inventory through optimisation and yield management. The operating brand appears tied to Singapore-incorporated Serafino Pte. Ltd.
Business model & monetisation
AdSurge monetises through managed service fees for campaign execution and optimisation, performance-linked commercial structures tied to acquisition or ROAS outcomes, and publisher-side revenue share or monetisation fees linked to inventory performance. The model is service-led rather than self-serve SaaS.
- Advertiser user acquisition management
- Service fee / performance marketing execution
- Publisher monetisation and yield optimisation
- Revenue share or monetisation fee
- Performance-linked upside
- Outcome-based pricing tied to acquisition or ROAS metrics
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Serafino Pte. Ltd.
IAB vendor record: 1440
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 126 · adsurge.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdSurge
What is AdSurge?
AdSurge is a digital advertising business that provides managed user acquisition for advertisers and monetisation services for publishers and app developers.
Who uses AdSurge?
Its customers are digital advertisers, app marketers, publishers, app developers, and media owners that buy performance marketing or monetisation support.
How does AdSurge make money?
It makes money through managed service fees, performance-linked campaign pricing, and publisher monetisation revenue share or related fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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