Observed Signal · Oct 23, 2026 · Hiring · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
Stillfront appoints Marcus Jacobs as CEO
Stillfront Group, a Swedish gaming firm behind titles like Albion Online and BitLife, has appointed Marcus Jacobs as its new President and Group CEO, effective November 1, 2026. Jacobs brings over 25 years of games industry experience, including roles as director of monetisation at Electronic Arts, seven years on King's Candy Crush executive team, and chief commercial officer at Embark Studios. He also served on Stillfront's Board of Directors from 2022 to 2026. Jacobs will succeed Alexis Bonte, who remains in the role until the handover. The announcement accompanied Stillfront's Q3 2026 results, which showed net revenue of SEK 1,291 million (~$130 million), down 1% year-on-year, and adjusted EBITDAC of SEK 366 million (~$36.8 million), a 16% decline. Bonte attributed the dip to deprioritized catalogue games, while key franchises like Big, Empire, and Board grew organically for the fifth consecutive quarter.
This is a leadership appointment in a gaming company, which is a publisher in the AdTech ecosystem but not directly about advertising technology. The news is moderately relevant as it may affect future monetization strategies, but it is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Marcus Jacobs becomes Stillfront's President and Group CEO on November 1, 2026, succeeding Alexis Bonte.
- Jacobs has over 25 years of games industry experience, including roles at EA, King, and Embark Studios, and served on Stillfront's Board from 2022 to 2026.
- Stillfront reported Q3 2026 net revenue of SEK 1,291 million (~$130 million), down 1% year-on-year.
- Adjusted EBITDAC fell 16% to SEK 366 million (~$36.8 million).
- Outgoing CEO Alexis Bonte attributes the revenue decline to deprioritized catalogue games, while key franchises like Big, Empire, and Board grew organically.
Connected Companies & Entities
3 Entities mapped“Stillfront Group has appointed Marcus Jacobs as its new president and Group CEO.”
“He spent seven years on the executive management team of the Candy Crush franchise at King.”
“Jacobs was director of monetization at EA before joining King for a seven-year stint in 2012.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Stillfront Seeks New CEO After Alexis Bonte Steps Aside
Alexis Bonte is stepping down as CEO of Stillfront but will remain in the role until a successor is appointed. Stillfront, a roll-up group that owns studios including Goodgame, Supremacy, Jawaker, BitLife, Albion and Sandbox Interactive, has recently completed a strategic restructure and sold its narrative game portfolio. The company held an extraordinary general meeting in March that replaced three board members. Bonte joined Stillfront in 2017 (via the acquisition of eRepublik Labs, the studio he co‑founded), served as group COO and was appointed CEO in October 2024, leading the strategic review and restructuring. Lars‑Johan Jarnheimer, Stillfront’s chair, thanked Bonte for his contribution and said Bonte will support a smooth transition.
Stillfront CEO Search Continues; Q2 Revenue Steady
Stillfront, the Stockholm-listed mobile games group, is continuing its search for a new chief executive to replace Alexis Bonte as it published Q2 2026 results. The group reported net revenue of $136m (SEK 1,323m), down from SEK 1,436m a year earlier, with organic growth at -1.3% (impacted by FX, divestments and a settlement with rival Gameberry). Adjusted EBITDAC rose to $40m (SEK 387m) and margin improved to 29% as marketing spend eased. Key franchises grew 10% organically while smaller titles declined 24%. Notable franchise performances included Empire (Goodgame Studios) +2%, Albion Online (Sandbox Interactive) +10% after its Xbox console launch, and Jawaker +11%. Free cash flow for the quarter was $53.5m (SEK 519m), earmarked for debt reduction, and the company confirmed a strategic review is under way.
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