King

King creates and operates casual puzzle and similar games for mobile and web platforms, focusing on simple mechanics, high accessibility and long‑term content updates to drive ongoing engagement. Value is created by offering an entertaining, low‑friction experience that attracts a large global player base and retains users through thousands of levels, events and social features. The company distributes its titles primarily via third‑party app stores and platforms, leveraging their reach while optimising game design for high retention and conversion to paying users. As part of a larger games group, King also contributes valuable game IP, data and user engagement to its parent’s broader gaming ecosystem.

King.com Limited is a Malta-based mobile and social game developer and publisher best known for its match‑3 puzzle franchises. The company designs, operates and continuously updates casual, level‑based games distributed primarily on major mobile app stores and web platforms, competing with other social and mobile game studios in the casual gaming segment.

King monetises its games through a freemium model in which users can download and play at no upfront cost, then optionally pay for in‑app purchases such as extra lives, moves, boosters and virtual currency bundles. Its direct customers are individual consumers who play and spend within its games worldwide, while app stores act as payment and distribution intermediaries. King is a subsidiary of Activision Blizzard, which in turn is owned by Microsoft.