Century Games vs King

Family Farm Journey – Spot The Energy

New Century Games news items added: Family Farm Journey – Spot The Energy (Aug 20), Family Farm Adventure – New App Update (Aug 17), and Bingo Aloha – Lucky Winners (Aug 17).

Supercell CEO: EU Digital Fairness Act Will Harm Consumers

Supercell CEO Ilkka Paananen and King president Todd Green have publicly criticized the EU's proposed Digital Fairness Act (DFA), formally proposed by the European Commission on November 11. The legislation targets games aimed at minors, requiring paid-for virtual currencies to be switched off by default unless a parent approves, and banning loot boxes and pay-to-win mechanics for minors. Games would also need to display the real-money value of virtual items and allow all players to disable loot boxes and addictive features. Paananen argues that the proposal hurts consumers by reducing free-to-play games, noting that 95% of Supercell's players play for free. Green highlights the uncertainty for Europe's 1,000+ mobile studios. UK trade body Ukie has also backed industry opposition, warning of threats to parental choice and the Pegi rating system. The proposal now heads to the European Parliament and Council.

• EU's Digital Fairness Act (DFA) proposed on November 11 by European Commission
• Paid-for virtual currencies switched off by default for minors; loot boxes and pay-to-win mechanics banned for minors
• Games must display real-money value of virtual items and allow all players to disable loot boxes

King faces potential strike in Sweden over collective agreement

Swedish trade unions Unionen and Sveriges Ingenjörer have issued a strike notice against King after about a year of negotiations. The notice was issued on September 15, 2026, and a strike could begin on September 25, 2026 if no collective agreement is reached. King argues its existing employment conditions are competitive and that a formal agreement would require changes to its benefits and operations in Sweden.

• On September 15, 2026, Swedish trade unions Unionen and Sveriges Ingenjörer issued a strike notice against King after around a year of negotiations.
• A strike could begin on September 25, 2026 if the parties fail to reach an agreement before that date.
• The unions say they represent a large portion of King's white-collar workers in Sweden and seek greater security and influence over workplace conditions.

UK ASA bans misleading mobile game ads from King, Scopely

The UK's Advertising Standards Authority (ASA) has banned mobile ads from King, Scopely, Omnilojo, and Vistrex for misleadingly representing gameplay. The rulings, published on November 4, 2026, target ads seen on April 28, 2026, that showed non-representative graphics or features. Notably, King's Farm Heroes Saga ad displayed elements like a saw and nails not in the game, despite a 'Not actual gameplay' disclaimer. Scopely's Pixel Flow ad featured a puzzle mechanic absent from the actual game, and Omnilojo's Dark War Survival ads used cinematic sequences and false award badges. Vistrex's Idle Zombie Miner ad depicted direct excavator control not part of core gameplay. The ASA emphasized that disclaimers are insufficient when ad content contradicts the game's reality, and all banned ads must not reappear in their current form.

• The ASA banned ads from King, Scopely, Omnilojo, and Vistrex for misleading gameplay representations.
• Ads were seen on April 28, 2026; rulings published on November 4, 2026.
• King's Farm Heroes Saga ad included elements not in the game, despite a disclaimer.