Observed Signal · May 12, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Jellyfish Appoints Stephanie Parry MD, UK & Ireland
Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director for the UK & Ireland, effective May 12, 2026. Parry is promoted from EVP, Client Management, where she oversaw relationships across Jellyfish’s global client portfolio including Boots, Deckers, Apple and Workday. She brings more than two decades of international experience with prior senior roles at Mindshare New York (including Global Managing Director and Managing Partner on the BlackRock business). In her new role Parry will lead performance and growth for the UK & Ireland region, focus on deepening client impact, advancing Jellyfish’s AI-driven capabilities and accelerating integration across media, creative and data. She joins the UK leadership team under Brandtech UK CEO Lisa De Bonis; Nick Emery, Global CEO of Jellyfish, commented on the appointment.
Regional leadership appointment at a global digital marketing agency that supports growth and AI-driven service integration in a key market; relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Jellyfish appointed Stephanie Parry as Managing Director, UK & Ireland (announced May 12, 2026).
- Parry was promoted from EVP, Client Management and previously managed relationships including Boots, Deckers, Apple and Workday.
- Parry held senior roles at Mindshare New York, serving as Global Managing Director and Managing Partner on the BlackRock business.
- In the role she will lead UK & Ireland performance and growth, emphasising AI-driven capabilities and integration across media, creative and data.
- Jellyfish is part of The Brandtech Group and Parry joins the UK leadership team under Brandtech UK CEO Lisa De Bonis.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Jellyfish Appoints Seun Odeneye as EMEA Chief Media Officer
Jellyfish, a global digital marketing business and part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. Odeneye, who brings over 20 years of experience in media, technology, and investment, will lead Jellyfish's paid and earned media practice across EMEA. His mandate includes accelerating the agency's 'agentic media' agenda and integrating AI-native capabilities across media, strategy, and investment analytics. Odeneye joins from IPG Mediabrands, where he served as Managing Director, Investment, and previously led a 350+ person division at KINESSO UK&I. The appointment follows Stephanie Parry's recent appointment as Managing Director, UK & Ireland, strengthening Jellyfish's leadership team as it aims to build EMEA's first truly agentic media practice.
Brandtech Appoints Regional CEOs to Drive AI Innovation
Brandtech Group has appointed three regional chief executives—Lisa De Bonis for the U.K., Jeff Matisoff for North America, and Julie Hardy for France—to strengthen its leadership in key markets with an AI-forward focus. Lisa De Bonis joins from Huge, where she served as global CEO and chief experience and product officer, and previously held roles at Accenture Interactive. Jeff Matisoff, who joined Brandtech in 2021, previously served as global president of Eightbar (IBM’s dedicated agency) while at WPP and helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. The hires are positioned to bolster Brandtech’s market leadership and AI capabilities in those regions.
Chalice AI Boosts EMEA Team with Key Appointments
Chalice AI announced three senior appointments to its EMEA team as part of its ongoing expansion following the April 2025 EMEA launch and a September 2025 strategic partnership with Dentsu and Index Exchange. Michelle Preusch will join as VP, Sales EMEA from Epsilon; Morys Ireland becomes Solutions Architect EMEA from Mindshare; and Alex Wu Navarro assumes Director of Data Science, based in the Netherlands. The hires aim to strengthen client engagement, solutions architecture, and data science capabilities across Europe and beyond. Preusch will lead the EMEA sales team; Ireland will oversee solutions architecture and help develop European-market products; Wu Navarro will collaborate across EMEA and U.S. data science teams to advance Chalice's AI models and infrastructure. Freddie Turner, Managing Director EMEA, called the hires a sign of growing demand, noting three major hires in six months. Chalice has also released CurateAI and AI Allocator to optimize media budgets.
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