Observed Signal · Sep 7, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Hiring Market: Jellyfish Appoints Seun Odeneye as EMEA Chief Media Officer
Jellyfish, a global digital marketing business and part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. Odeneye, who brings over 20 years of experience in media, technology, and investment, will lead Jellyfish's paid and earned media practice across EMEA. His mandate includes accelerating the agency's 'agentic media' agenda and integrating AI-native capabilities across media, strategy, and investment analytics. Odeneye joins from IPG Mediabrands, where he served as Managing Director, Investment, and previously led a 350+ person division at KINESSO UK&I. The appointment follows Stephanie Parry's recent appointment as Managing Director, UK & Ireland, strengthening Jellyfish's leadership team as it aims to build EMEA's first truly agentic media practice.
Signals continued investment in AI-driven agency models, but is a single senior hire with limited industry-wide impact.
Key Takeaways & Evidence Grounding
- Jellyfish appointed Seun Odeneye as Chief Media Officer EMEA.
- Odeneye has over 20 years of experience in media, technology, and investment.
- He previously served as Managing Director, Investment at IPG Mediabrands.
- Odeneye will lead Jellyfish's EMEA paid and earned media practice and accelerate agentic media initiatives.
- The appointment is part of Jellyfish's goal to build EMEA's first truly agentic media practice.
Connected Companies & Entities
4 Entities mappedJellyfish
Global digital marketing agency with proprietary media and AI tools.
“Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA....”
IPG Mediabrands
Legacy global media agency network for planning and buying.
“He joins from senior leadership roles across IPG Mediabrands, most recently as Managing Director, Investment....”
Brandtech
Marketing services group combining agency operations with AI software.
“Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA....”
Microsoft
Diversified software, cloud, advertising and gaming platform company.
“Earlier career milestones include key roles at Mindshare and Microsoft, where he spent nearly a decade....”
Ontology Mapping & Concepts
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