Next 15

Next 15 operates as a diversified group of autonomous but related specialist agencies, consultancies and research firms. It creates value by aggregating expertise in marketing, communications, digital product development, commerce enablement, corporate innovation and market research, and packaging these as service offerings to corporate clients. The group acquires and builds niche businesses (e.g. growth consultancies, creative agencies, PR firms, market research companies, transformation consultancies) and supports them with shared capital, infrastructure and cross‑selling opportunities.

Revenue is generated mainly from fee-based professional services: strategic advisory and consulting engagements, retained agency relationships, campaign and project work, research projects and insight subscriptions, and performance and media execution services. Additional value is created through monetisation of intellectual property and platforms (including retail media and content platforms operated on behalf of clients), and through earnings growth in acquired subsidiaries. The business is asset-light, with growth driven by expanding client relationships, adding new specialist brands and increasing international scale.

Next 15 Group plc is a UK-headquartered holding group of specialist consultancies, agencies and research businesses operating across marketing, communications, digital product, commerce and transformation. It owns a portfolio of around 21 largely autonomous brands serving over 3,500 clients in 16 countries, and is typically compared with global marketing and consulting groups such as Accenture, Dentsu, Omnicom, Publicis and WPP.

The group generates revenue primarily from professional services: strategy and growth consulting, creative and communications work, digital product and experience build, performance and shopper marketing, and market research and insights. Its customers are mainly corporate and enterprise clients (with a strong bias toward technology vendors, consumer brands, retailers and the public sector) that pay project, retainer and performance-based fees. Next 15 also invests in and acquires businesses to extend its capabilities in digital transformation, marketing and commerce, and it monetises some owned platforms, content and apps as assets for clients and retail media operations.