Next 15

Prostate Cancer UK launches football-themed fundraising film

Prostate Cancer UK’s fundraising challenge Prostate Utd has released a 30-second film titled 'This Club Matters More' that uses football rivalry banter to urge collective action against prostate cancer. The spot highlights that a man in the UK dies from prostate cancer every 45 minutes and encourages sign-ups for an October challenge where participants walk, run or cycle daily. The campaign aims for 7,861 sign-ups, builds on £1m raised since Prostate Utd began in 2018, and is the first step in a new three-year strategy to make the challenge a football-native fundraising brand. The creative was produced by agency ELVIS (recently acquired by Wonderhood Studios from Next 15) with production by Armoury Films and post by Creative Outpost.

LiveRamp Launches Netflix CTV Campaign Amid Publicis Scrutiny

LiveRamp has launched its first brand campaign on connected TV, running 15- and 30-second spots on Netflix for five months and with additional activations on YouTube and social. The campaign positions LiveRamp as a trusted data and governance layer for AI-driven marketing, emphasizing identity, cleanroom technologies and data ethics. The effort arrives as Publicis announced plans in May to acquire LiveRamp for $2.2 billion, raising industry concerns about the platform’s neutrality and risking client pullback from groups like Omnicom and Dentsu. LiveRamp says the campaign was planned before the acquisition news and underscores its continued commitment to neutrality. The company recently introduced a program for partner-run AI agents and an arrangement with OpenAI enabling marketers to measure ChatGPT ads via LiveRamp’s Conversions API.

AdTech Sector Struggles Post-Q2 Earnings Amid Investor Caution

This post-Q2 earnings update analyzes AdTech sector performance and portfolio updates. Following Q2 results, AdTechCore10 and AdTech18 indices fell about 29%, driven by weaker SSP dynamics for Magnite (MGNI) and PubMatic (PUBM). Before earnings, six AdTech Core10 players had not yet reported; results are described as not great, with revenue growth slowing in a maturing sector and investors cautious about long-term cash flow. PubMatic's numbers show FY21–FY22 net revenues up 13% to $256 million with a 13% operating margin; Q2 operating margins were -11%, and trailing twelve-month margins around 3.7% as of Q2. The post notes a PUBM stock reference of $12.60/share on 15-Aug-2023 and discusses agency portfolios (QV Agency8 and Agency Big5) down mid-teens. Overall, advertiser uncertainty and a shift toward productivity in digital ad spend are highlighted as key drivers of sector sentiment.