Next 15
Next 15 is a marketing and communications group owning specialist agencies and consulting brands.
Analyst Perspective
Next 15 is a UK-listed communications, marketing and consulting group that owns a portfolio of specialist agencies and advisory businesses. Its operating brands span B2B demand generation, public relations, programmematic media buying, digital experience design, transformation consulting, market research, retail media operations and customer data strategy. The group serves enterprise brands, technology vendors, healthcare organisations, public sector bodies and other business clients through managed services, consulting engagements and selected proprietary tools.
Analyst Signal Briefing
Updated: 7 Jul 2026Next 15 reported resilient FY26 results, characterised by portfolio simplification and a strategic pivot towards AI-enabled growth. This restructuring includes the unification of five agencies—Agent3 Group, Publitek, This Machine, Velocity, and Twogether—to form Pretzl, a B2B marketing entity featuring the proprietary JourneyLab AI platform. To support this sharpened data-powered focus, the group has also implemented an updated corporate leadership framework, establishing a foundation for its next chapter of technological expansion.
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Key insights about Next 15
Subsidiaries
Next 15 operates a network including Encore Digital Media.
Competitors
Key competitors include WPP, S4 Capital.
Similar Companies
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Acquisitions
View companies acquired by Next 15 over time.
Category Differentiation
This is the publicly listed marketing, communications and consulting group, not a single PR agency or a standalone adtech vendor. It should also not be confused with any individual subsidiary brand such as Archetype, MHP Group or Savanta.
Next 15: About
Next 15 operates a portfolio model in which specialist agency and consulting brands deliver services to business clients under distinct market positions. Value is created through domain expertise, integrated communications, media execution, data-led advisory and cross-brand collaboration. Revenue is generated primarily from recurring retainers, project fees, consulting engagements and media-related margins, with selective software or platform monetisation through proprietary tools such as buyer-journey analytics.
How Next 15 Works & Monetises
Business model analysis and core revenue streams
Next 15 primarily monetises via agency retainers, project-based fees and consulting revenue across communications, creative, transformation, research and data strategy services. Media execution units add media-spend-linked fees or margins, especially in programmematic and retail media. Research and insight operations generate revenue from bespoke studies, advisory engagements and ongoing insight programmes. Proprietary tools such as JourneyLab appear to be sold as embedded software within broader service engagements and may also support software-style licensing.
Revenue Channels
Side-by-Side Comparisons
Compare Next 15 directly with top competitors
Next 15: Key Subsidiaries & Acquisitions
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B2B programmatic media and demand generation specialist.
Next 15: Key Competitors & Alternatives
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Global marketing services group with agencies, media operations and AI software.
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Digital marketing services group built around the Monks platform.
Recent Signals (Next 15)
LiveRamp Launches Netflix CTV Campaign Amid Publicis Scrutiny
LiveRamp has launched its first brand campaign on connected TV, running 15- and 30-second spots on Netflix for five months and with additional activations on YouTube and social. The campaign positions LiveRamp as a trusted data and governance layer for AI-driven marketing, emphasizing identity, cleanroom technologies and data ethics. The effort arrives as Publicis announced plans in May to acquire LiveRamp for $2.2 billion, raising industry concerns about the platform’s neutrality and risking client pullback from groups like Omnicom and Dentsu. LiveRamp says the campaign was planned before the acquisition news and underscores its continued commitment to neutrality. The company recently introduced a program for partner-run AI agents and an arrangement with OpenAI enabling marketers to measure ChatGPT ads via LiveRamp’s Conversions API.
Read original sourceUpdated Corporate Leadership Section
The current version includes a new section titled 'Corporate leadership' which was not present in the previous version, indicating a potential change in company leadership or structure.
Read original sourceAgencies Agent3 Group, Publitek, This Machine, Velocity, and Twogether unify to form B2B marketing powerhouse: Pretzl
Pretzl launches with a proprietary AI-driven platform, JourneyLab, to help brands better understand and manage the increasingly complex B2B buyers’ journey.
Read original sourceNext 15: Frequently Asked Questions
What is Next 15?
Next 15 is a public communications, marketing and consulting group that owns multiple specialist agency and advisory brands.
Who uses Next 15?
Its customers are mainly enterprise brands, technology vendors, healthcare organisations, public sector bodies and other business clients buying marketing, communications, research or transformation services.
How does Next 15 make money?
It earns revenue from agency retainers, project fees, consulting engagements, research services, media-spend-linked fees and some proprietary tool monetisation.
Company Facts
- Founded
- 1981
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- next15.com