Next 15
Marketing and communications group owning specialist agencies and consulting brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Next Fifteen Communications Group plc
- Entity type
- COMPANY
- Founded
- 1981
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Ticker
- NFGY
- Official website
- next15.com
What Next 15 does
Next 15 operates a portfolio model in which specialist agency and consulting brands deliver services to business clients under distinct market positions. Value is created through domain expertise, integrated communications, media execution, data-led advisory and cross-brand collaboration. Revenue is generated primarily from recurring retainers, project fees, consulting engagements and media-related margins, with selective software or platform monetisation through proprietary tools such as buyer-journey analytics.
Category differentiation
This is the publicly listed marketing, communications and consulting group, not a single PR agency or a standalone adtech vendor. It should also not be confused with any individual subsidiary brand such as Archetype, MHP Group or Savanta.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Next 15 is a UK-listed communications, marketing and consulting group that owns a portfolio of specialist agencies and advisory businesses. Its operating brands span B2B demand generation, public relations, programmematic media buying, digital experience design, transformation consulting, market research, retail media operations and customer data strategy. The group serves enterprise brands, technology vendors, healthcare organisations, public sector bodies and other business clients through managed services, consulting engagements and selected proprietary tools.
Company news briefing
Briefing updated:
Next 15 reported resilient FY26 results with net revenue of £448.8m and an adjusted operating margin of 15.1%, supported by portfolio simplification and sharpened strategic focus. The group recently unified five agencies—Agent3 Group, Publitek, This Machine, Velocity, and Twogether—to form Pretzl, a B2B marketing powerhouse featuring the proprietary JourneyLab AI platform. This restructuring, underpinned by a newly updated corporate leadership framework, reinforces the group’s transition towards a data-powered, AI-enabled growth model.
Business model & monetisation
Next 15 primarily monetises via agency retainers, project-based fees and consulting revenue across communications, creative, transformation, research and data strategy services. Media execution units add media-spend-linked fees or margins, especially in programmematic and retail media. Research and insight operations generate revenue from bespoke studies, advisory engagements and ongoing insight programmes. Proprietary tools such as JourneyLab appear to be sold as embedded software within broader service engagements and may also support software-style licensing.
- Agency retainers and project fees
- Service Fee
- Consulting and transformation engagements
- Service Fee
- Media buying and retail media fees
- Percentage Take-Rate
- Research and advisory programmes
- Service Fee
- Proprietary platform and embedded software revenue
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Subsidiaries & acquisitions
- Plinc
Enterprise CDP and customer marketing solutions provider.
- Encore Digital Media
B2B programmatic media and demand generation specialist.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Next 15
What is Next 15?
Next 15 is a public communications, marketing and consulting group that owns multiple specialist agency and advisory brands.
Who uses Next 15?
Its customers are mainly enterprise brands, technology vendors, healthcare organisations, public sector bodies and other business clients buying marketing, communications, research or transformation services.
How does Next 15 make money?
It earns revenue from agency retainers, project fees, consulting engagements, research services, media-spend-linked fees and some proprietary tool monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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