Encore Digital Media

Encore Digital Media creates value by combining proprietary audience data, sector-specific research and managed media execution into targeted B2B and sector-focused campaigns. Rather than selling a self-serve platform, it acts as a specialist service provider that plans, activates and optimises campaigns across channels, while also packaging exclusive first-party data and audience insight as part of the service. This positions the company between an agency trading desk, a data-enabled demand generation partner and a niche sector marketing specialist.

Encore Digital Media is a UK-based B2B digital marketing and programmatic media specialist focused on audience targeting, demand generation and campaign delivery for sectors including financial services, automotive and broader B2B markets. The company combines managed media buying, commissioned research, audience insight, account-level reporting and proprietary publisher-sourced first-party data to help advertisers reach difficult-to-access or niche professional audiences.

Its revenue model is primarily service-led. Encore sells managed programmatic campaign execution, demand generation and insight services to marketing teams, advertisers and agencies, and appears to monetise through campaign fees, media buying margins, data-enabled targeting and project-based research or lead generation work. Evidence also suggests the company operates within the broader Next Fifteen group structure.