BUSINESS_UNIT

Gamned!

Gamned! is a programmatic media buying agency with data and DCO capabilities.

Analyst Perspective

Gamned! is a French programmatic advertising specialist founded in 2009 and operating as part of Biggie Group since 2022. Its core business is managed programmatic media buying for brands and marketing teams, covering planning, activation and optimisation across display, video, audio, social and connected TV. The company combines trader-led execution with proprietary assets including dynamic creative optimisation and audience data capabilities. The company generates revenue primarily from service fees attached to campaign planning and media activation, including percentage-of-spend arrangements and performance-linked fees. It also sells higher-value services such as creative production, DCO, audience data activation, loyalty and drive-to-store programmes. Its customers are advertisers, brand teams, retail marketers, performance teams and agencies seeking outsourced programmatic expertise rather than self-serve software.

Analyst Signal Briefing

Updated: 29 Jul 2026

No strategic news signals detected in the last 90 days.

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Category Differentiation

Gamned! is a managed programmatic advertising agency, not a self-serve DSP or a consumer app. It sells campaign execution and related data and creative services to businesses rather than owning a media platform.

Gamned!: About

Gamned! operates a managed-service agency model centred on programmatic media execution. It acquires clients that need outsourced digital media planning, buying and optimisation, then delivers campaigns through third-party DSP infrastructure combined with its own workflow, data and creative capabilities. Value is created by improving campaign efficiency, reach, attribution and creative relevance across multiple digital channels, while widening account value through add-on services such as DCO, proprietary audience data, loyalty activation and web-to-store measurement.

How Gamned! Works & Monetises

Business model analysis and core revenue streams

Gamned! monetises through managed service fees for programmatic planning, buying and optimisation. Commercial mechanisms include percentage-of-media-spend fees, campaign management fees, performance-based fees tied to traffic or conversion outcomes, and bundled retainers for broader strategy, creative and data services within Biggie Group engagements. Additional monetisation comes from premium services such as dynamic creative production, DCO enablement, proprietary audience data usage, and retail or offline attribution programmes.

Revenue Channels

Managed programmatic media buyingService fee and percentage of media spend
Performance and acquisition campaignsPerformance fee and campaign management fee
Creative production and DCO servicesProject fee, retainer and technology usage
Audience data activation and loyalty servicesService fee and value-added data activation fee
Integrated strategy services through group engagementsRetainer and bundled service fee

Recent Signals (Gamned!)

AdzineJan 25, 2023

Adnami Boosts DACH Growth with New Leadership Appointments

Adnami, the Danish adtech company, announced leadership changes to accelerate growth in the DACH region and France. Tom Dolling has been appointed Agency Sales Director DACH to focus on expanding the agency business in German-speaking markets. Joffrey Cabau will become Partnership Director in France, tasked with developing partnerships with brands and media agencies. CEO Simon Kvist Gaulshøj welcomed both hires and emphasized the need to blend data, creativity and measurement for effective campaigns. Founded in 2017, Adnami specializes in High-Impact formats and operates as a bridge between publishers and advertisers by combining technology, data and creativity. The company currently employs around 30 people. Dolling brings extensive digital marketing experience from Adform and Sizmek, while Cabau has over a decade in media with roles at Gamned, Alliance Gravity Data Media, Teads and Dunnhumby.

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ExchangeWireJan 19, 2023

Adnami Expands Leadership for European Market Growth

Adnami announced leadership appointments as it expands in Europe. Joffrey Cabau has been named partnership director for France, and Tom Dolling appointed agency sales director for the DACH region. This follows the earlier selection of James Upson as managing director for the UK and NL and Jeetesh Luhar as international sales director. The moves come as advertisers increasingly adopt Adnami’s high‑impact display and video formats. Cabau and Dolling bring decades of experience from roles at Gamned!, Alliance Gravity Data Media, Teads, Dunnhumby, Adform, Sizmek, and WPP. CEO Simon Kvist Gaulshøj notes strong interest in the French- and German-speaking markets and emphasizes scaling with leaders who blend data, creativity, and measurement. Adnami operates offices in Copenhagen, London, Stockholm, France, Finland, and Germany, serving clients such as Amazon, American Express, BMW, Disney, Heineken, and Samsung.

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VideoWeekJun 29, 2022

TF1 Sells Unify Publishing to Reworld Media

TF1 has announced the sale of its Unify Web Publishing division, Unify Publishers, to Reworld Media Group. Unify Publishers includes the health site Doctissimo, recipe portal Marmiton, and tech site Les Numériques, with the brands drawing about 25 million unique visitors per month and over 200 million page views annually. Reworld Media Group owns over 60 French media brands, including Maison & Travaux, Grazia and Marie-France. The deal would see Reworld take on all Unify Publishers employees and is subject to approval by the French competition authority. The transaction follows TF1’s recent sale of Gamned!, its programmatic arm, to private equity fund HLD Group. TF1’s broader strategy centers on streaming and production, with initiatives like MYTF1 MAX and ongoing Salto development coexisting with ad-tech consolidation.

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Gamned!: Frequently Asked Questions

What is Gamned!?

Gamned! is a French programmatic advertising specialist that manages digital media planning, buying and optimisation for brands across channels such as display, video, audio, social and CTV.

Who uses Gamned!?

Gamned! is used by advertisers, in-house marketing teams, performance marketers, retailers, CRM teams and agencies that need outsourced programmatic activation and related creative or data services.

How does Gamned! make money?

Gamned! makes money through managed service fees for media planning and buying, percentage-of-spend arrangements, performance-linked fees, and add-on revenue from creative, DCO and audience data services.

Company Facts

Founded
2009
Headquarters
125 rue de Saussure, 75017 Paris, France
Core Segment
Agency & Consultancy
Company Size
50–200
Official Link
gamned.com