Gamned!
Programmatic media buying agency with data and DCO capabilities.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Founded
- 2009
- Headquarters
- 125 rue de Saussure, 75017 Paris, France
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- gamned.com
What Gamned! does
Gamned! operates a managed-service agency model centred on programmatic media execution. It acquires clients that need outsourced digital media planning, buying and optimisation, then delivers campaigns through third-party DSP infrastructure combined with its own workflow, data and creative capabilities. Value is created by improving campaign efficiency, reach, attribution and creative relevance across multiple digital channels, while widening account value through add-on services such as DCO, proprietary audience data, loyalty activation and web-to-store measurement.
Category differentiation
Gamned! is a managed programmatic advertising agency, not a self-serve DSP or a consumer app. It sells campaign execution and related data and creative services to businesses rather than owning a media platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gamned! is a French programmatic advertising specialist founded in 2009 and operating as part of Biggie Group since 2022. Its core business is managed programmatic media buying for brands and marketing teams, covering planning, activation and optimisation across display, video, audio, social and connected TV. The company combines trader-led execution with proprietary assets including dynamic creative optimisation and audience data capabilities. The company generates revenue primarily from service fees attached to campaign planning and media activation, including percentage-of-spend arrangements and performance-linked fees. It also sells higher-value services such as creative production, DCO, audience data activation, loyalty and drive-to-store programmes. Its customers are advertisers, brand teams, retail marketers, performance teams and agencies seeking outsourced programmatic expertise rather than self-serve software.
Business model & monetisation
Gamned! monetises through managed service fees for programmatic planning, buying and optimisation. Commercial mechanisms include percentage-of-media-spend fees, campaign management fees, performance-based fees tied to traffic or conversion outcomes, and bundled retainers for broader strategy, creative and data services within Biggie Group engagements. Additional monetisation comes from premium services such as dynamic creative production, DCO enablement, proprietary audience data usage, and retail or offline attribution programmes.
- Managed programmatic media buying
- Service fee and percentage of media spend
- Performance and acquisition campaigns
- Performance fee and campaign management fee
- Creative production and DCO services
- Project fee, retainer and technology usage
- Audience data activation and loyalty services
- Service fee and value-added data activation fee
- Integrated strategy services through group engagements
- Retainer and bundled service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Gamned
IAB vendor record: 316
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Gamned!
What is Gamned!?
Gamned! is a French programmatic advertising specialist that manages digital media planning, buying and optimisation for brands across channels such as display, video, audio, social and CTV.
Who uses Gamned!?
Gamned! is used by advertisers, in-house marketing teams, performance marketers, retailers, CRM teams and agencies that need outsourced programmatic activation and related creative or data services.
How does Gamned! make money?
Gamned! makes money through managed service fees for media planning and buying, percentage-of-spend arrangements, performance-linked fees, and add-on revenue from creative, DCO and audience data services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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