BlueFocus

2023年《财富》中国上市公司500强发布 蓝色光标位列345位

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Hivestack Announce Strategic Partnership with BlueFocus Media - ExchangeWire.com

Hivestack announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus Media, to enable Chinese brands to plan, activate, and measure programmatic DOOH campaigns from within China to international markets. The collaboration combines BlueFocus Media’s omnichannel marketing strengths with Hivestack’s programmatic DOOH technology and access to premium global screens, expanding the Chinese brands’ reach to more than 25 markets. Troy Yang, managing director of North Asia, noted BlueFocus’s local market leadership and the challenges Chinese brands face in overseas advertising, with Hivestack’s international team and global footprint addressing these needs. Pan Fei, CEO of BlueFocus Media, said the partnership would give Chinese brands access to global inventory and improved data capabilities, and highlighted Hivestack’s firewall‑compliant technology integration, including XinChao Media since January 2021. The deal aims to drive ROI and reach for Chinese brands on a global scale.

S4 Capital Reports First-Ever Earnings

S4 Capital reported its first-ever earnings as a publicly listed company, following a reverse takeover of Derriston Capital in April. For Q3, revenue rose 45% to $33 million, with nine-month revenue up 48% to $94 million. MediaMonks, a Netherlands-based digital production agency under S4, showed a Q3 operating gross profit margin above 20%, and 25% margin for the first nine months of 2018, up from 15% in the prior year. S4 emphasized expanding its purely digital services into digital media planning and buying, first-party data, and a broader content offer, leveraging MediaMonks to widen its client base, which includes Ikea, Nestle, and Google. The group is expanding into programmatic buying and reportedly in a bidding war to acquire MightyHive, with deal price up to $200 million, competing with BlueFocus, per Adweek and Financial Times reporting. Sorrell highlighted the strong start and ongoing growth despite industry consolidation and WPP’s shrinking market cap.