fischerAppelt

Philipp und Keuntje CCO Marjorieth Sanmartin Departs

Hamburg-based creative agency Philipp und Keuntje (PUK), part of the Fischer-Appelt Group, has reorganized its leadership by installing a new management board that distributes operational responsibility across multiple executives. As part of the change, Chief Creative Officer Marjorieth Sanmartin is leaving the agency after three years. Her role will not be replaced. The report was published by HORIZONT on July 27, 2026.

Penny opens Leyla Heiter-themed store

Penny opened Leylaland, a Leyla Heiter–themed permanent flagship 'Glitter‑Discounter', on 30 July 2026 in Frankfurt‑Praunheim (a converted REWE City on Ludwig‑Landmann‑Straße). Jointly designed with POS agency TeamWFP and social‑first agency Charles & Charlotte in collaboration with influencer Leyla Heiter, the branch operates as a regular Penny discounter with about 3,500 items at standard prices (no 'glamour surcharge') while offering an immersive, social‑media‑ready market‑hall experience—chandeliers, palm trees, pink baskets, neon slogans and a life‑size gold statue. Heiter attended the launch and will participate in future in‑store and social activations. Launch attendees included Penny marketing chief Jan Flemming and advisor Nils Franzen. The opening was covered on site by Lebensmittelzeitung (30 July 2026) and HORIZONT (31 July 2026). Penny positions Leylaland as part of its ongoing themed/experiential retail initiatives.

Agencies Should Take More Risk, Says Franziska von Lewinski

In a beach-side interview on Fehmarn, Franziska von Lewinski, Managing Partner of The Observatory International's German arm, urged agencies to accept more performance-based risk and to deeply understand clients' business models. She said clients increasingly demand success-linked compensation and that many agency failures stem from insufficient comprehension of client operations. Von Lewinski also offered advice on how agencies should approach artificial intelligence and described how she would build an agency today. The interview was conducted by Mirko Kaminski, CEO of Achtung and video reporter for HORIZONT. Von Lewinski joined The Observatory International in Germany in spring 2024 after prior leadership roles at Interone, Fischer-Appelt, and Syzygy.