fischerAppelt Kommunikation GmbH vs Serviceplan Group

Neue Blogbeiträge: Episode #5 Matchplan, Vibes over Views, Episode #4 Frauenbasketball

Neue Blogbeiträge auf fischerappelt.de: Episode #5 'Was die Wirtschaft vom Sport lernen kann' (21.09.2026), 'Vibes over Views' (17.09.2026), Episode #4 'Frauenbasketball zwischen Hype und Wachstum' (14.09.2026).

Olympic Gold Medalist Joins ALBA Basketball Marketing Podcast

This article covers the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt, featuring Olympic gold medalist Svenja Brunckhorst. Brunckhorst, now a basketball manager at ALBA Berlin, discusses the gap between the rising enthusiasm for women's basketball in Germany and the actual investment from sponsors. She emphasizes that while many people enjoy women's basketball, few are willing to financially commit. The conversation also touches on the need for professional structures, personal branding for athletes, and the role of female role models in sports. The article highlights the broader challenges of turning momentum in women's sports into sustainable growth.

• Svenja Brunckhorst, Olympic gold medalist in 3x3 basketball, is a manager for women's basketball at ALBA Berlin.
• She is a guest on the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt.
• Brunckhorst states that many people appreciate women's basketball but are not yet willing to invest money.

Mercedes-Benz and Andrea Petković Discuss Sports Marketing on Podcast

HORIZONT and the agency fischerAppelt have launched the second episode of their podcast 'Matchplan Sportmarketing.' The episode features Christina Schenck, Head of Digital & Communications and Investor Relations at Mercedes-Benz, alongside former professional tennis player Andrea Petković. They discuss sports marketing and sponsorship from their respective viewpoints. Schenck outlines how sports sponsorship, such as Mercedes-Benz's global partnership with the WTA, serves as a crucial touchpoint to reach audiences through brand experiences rather than just products. Petković provides the athlete's perspective, explaining that professional athletes function as small businesses that rely heavily on sponsors to fund travel, coaching, and medical costs, which ultimately shapes their personal branding.

• HORIZONT and fischerAppelt released the second episode of the 'Matchplan Sportmarketing' podcast.
• Mercedes-Benz uses sports sponsorships like its WTA partnership to drive experience-based consumer connections.
• Former tennis professional Andrea Petković highlights that athletes function as small businesses and depend heavily on sponsorships to fund operations.

Serviceplan Boosting Health appoints Christian Necker as co-CEO

Serviceplan Boosting Health, the healthcare agency of the Serviceplan Group, is expanding its leadership with a dual leadership structure. Christian Necker is joining Dörthe Besse as co-managing director. Necker, who previously worked as a freelance marketing and communications consultant for the past six months, will be responsible for driving artificial intelligence initiatives within the agency. The appointment is part of Serviceplan's strategy to strengthen its healthcare offering with AI expertise. Necker is a familiar face, having previously worked at Serviceplan.

• Christian Necker appointed co-Managing Director at Serviceplan Boosting Health.
• Necker joins Dörthe Besse to form new dual leadership.
• Necker was a freelance marketing and communications consultant for the past six months.

ING Germany Appoints Saint Elmo's as Creative Agency

ING Germany has appointed Saint Elmo's, a subsidiary of the Serviceplan Group, as its new creative agency following a competitive pitch against several participants. The decision comes as part of ING's ongoing efforts to refresh its brand communications and creative strategy. Saint Elmo's will be responsible for developing and executing creative campaigns for the financial services provider, with the first project already in progress. The pitch win marks a significant addition to Saint Elmo's client portfolio and reinforces the agency's position in the German market. The move is seen as part of broader trends in the banking sector to modernize their marketing approaches and engage with customers through more compelling creative content.

• Saint Elmo's, a subsidiary of the Serviceplan Group, has won the creative pitch for ING Germany.
• The pitch involved multiple unnamed participants competing for the account.
• The first creative work from Saint Elmo's is already underway for ING Germany.

Julian Uhlhaas named Vaude Head of Marketing

Julian Uhlhaas took over as Head of Marketing at Vaude on August 1, 2026, succeeding long-serving marketing chief Manfred Meindl. The Tettnang-based outdoor outfitter appointed the 40-year-old after about 15 years in brand management and communications, most recently serving as General Manager at Serviceplan Group’s agency model The Marcom Engine, where he led campaigns for BMW and Mini across 24 markets. Vaude owner and CEO Antje von Dewitz said Uhlhaas brings the strategic and creative experience needed to develop the brand for existing and new audiences. He joins to strengthen Vaude’s positioning in core and growth markets. Jonas Hirscheider will take over Uhlhaas’s markets and campaign responsibilities at The Marcom Engine. The appointment was reported by HORIZONT on August 4, 2026.

• Julian Uhlhaas assumed the Head of Marketing role at Vaude on 2026-08-01.
• He succeeds Manfred Meindl, who shaped Vaude's brand over the past 15 years.
• Uhlhaas previously served as General Manager at Serviceplan Group’s The Marcom Engine, leading BMW and Mini campaigns across 24 markets and has about 15 years' experience in brand management and communications.