Observed Signal · Sep 21, 2026 · Market Signal · Source: fischerAppelt · Impact: 3/5
Neue Blogbeiträge: Episode #5 Matchplan, Vibes over Views, Episode #4 Frauenbasketball
Neue Blogbeiträge auf fischerappelt.de: Episode #5 'Was die Wirtschaft vom Sport lernen kann' (21.09.2026), 'Vibes over Views' (17.09.2026), Episode #4 'Frauenbasketball zwischen Hype und Wachstum' (14.09.2026).
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HORIZONT and Fischer-Appelt Launch Sport Marketing Podcast
HORIZONT and agency Fischer-Appelt launched a new weekly podcast, "Matchplan: Sportmarketing," on 24 August 2026. Hosts are Bettina Sonnenschein, HORIZONT's sport-marketing editor, and Michael Schillinger, founder of agency Apollo18. The series explores why brands invest in sport, the role and measurability of sponsorship, cultural marketing, community building, reach versus relevance, media rights, and the impact of technology and AI on sport marketing. The first episode covers fundamentals and will lead into interviews with representatives from clubs, associations, media houses, agencies, sponsors, and business.
Olympic Gold Medalist Joins ALBA Basketball Marketing Podcast
This article covers the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt, featuring Olympic gold medalist Svenja Brunckhorst. Brunckhorst, now a basketball manager at ALBA Berlin, discusses the gap between the rising enthusiasm for women's basketball in Germany and the actual investment from sponsors. She emphasizes that while many people enjoy women's basketball, few are willing to financially commit. The conversation also touches on the need for professional structures, personal branding for athletes, and the role of female role models in sports. The article highlights the broader challenges of turning momentum in women's sports into sustainable growth.
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