Observed Signal · Sep 14, 2026 · Podcast Episode · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Olympic Gold Medalist Joins ALBA Basketball Marketing Podcast
This article covers the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt, featuring Olympic gold medalist Svenja Brunckhorst. Brunckhorst, now a basketball manager at ALBA Berlin, discusses the gap between the rising enthusiasm for women's basketball in Germany and the actual investment from sponsors. She emphasizes that while many people enjoy women's basketball, few are willing to financially commit. The conversation also touches on the need for professional structures, personal branding for athletes, and the role of female role models in sports. The article highlights the broader challenges of turning momentum in women's sports into sustainable growth.
The article is about a podcast episode discussing sports marketing trends, but it does not provide substantial new information or analysis that would be crucial for the AdTech industry. It is more of a promotional piece for the podcast.
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Key Takeaways & Evidence Grounding
- Svenja Brunckhorst, Olympic gold medalist in 3x3 basketball, is a manager for women's basketball at ALBA Berlin.
- She is a guest on the fourth episode of the podcast "Matchplan: Sportmarketing" by Horizont and FischerAppelt.
- Brunckhorst states that many people appreciate women's basketball but are not yet willing to invest money.
- The article discusses the need for professional structures in women's basketball in Germany.
- The podcast episode covers the topics of personal branding and sponsorship deals for athletes.
Connected Companies & Entities
1 Entity mapped“The podcast is by HORIZONT and FischerAppelt.”
Related Market Signals & Shifts
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HORIZONT and Fischer-Appelt Launch Sport Marketing Podcast
HORIZONT and agency Fischer-Appelt launched a new weekly podcast, "Matchplan: Sportmarketing," on 24 August 2026. Hosts are Bettina Sonnenschein, HORIZONT's sport-marketing editor, and Michael Schillinger, founder of agency Apollo18. The series explores why brands invest in sport, the role and measurability of sponsorship, cultural marketing, community building, reach versus relevance, media rights, and the impact of technology and AI on sport marketing. The first episode covers fundamentals and will lead into interviews with representatives from clubs, associations, media houses, agencies, sponsors, and business.
Mercedes-Benz and Andrea Petković Discuss Sports Marketing on Podcast
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Duravit CMO Explains Sports Sponsorship Strategy in Women's Tennis
In the third episode of the podcast 'Matchplan: Sportmarketing' by HORIZONT and Fischer Appelt, Lüder Fromm, CMO of Duravit, discusses the bathroom manufacturer's sports sponsorship strategy. Duravit, a family-owned company from the Black Forest, moved from regional engagements to a global sponsorship asset in women's tennis. Fromm explains the selection of Ukrainian tennis player Marta Kostyuk as brand ambassador and the role of the Porsche Tennis Grand Prix. The focus is on brand building, emotional experiences, and long-term impact rather than mere logo placements. The podcast also touches on the measurability of sponsorship and the enduring relevance of live experiences despite digitalization and AI.
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