Havas Market GmbH

Havas Market operates a hybrid agency-and-adtech services model. It wins client budgets by planning and executing performance and commerce programmes, then deepens those relationships through retail media operations, marketplace management, consulting and enterprise adtech implementation. Proprietary analytics and optimisation products improve delivery quality and differentiate the agency offer, while platform resale and migration support create additional monetisation and tighter integration with client marketing infrastructure.

Havas Market GmbH is the German commerce, performance and retail media agency unit within Havas Media Network. It provides managed services across strategy, activation, retail media operations, marketplace growth, executive advisory and international expansion, while also acting as a resale and implementation partner for enterprise advertising platforms such as Google Marketing Platform components and Amazon DSP. The company serves brands and enterprise marketing teams that need measurable growth across search, social, programmatic, video and commerce channels.

The business combines agency services with proprietary optimisation tools including Converged.AI Hubs, PREDICT, FLAW and Retail Potential Analysis. These tools support first-party data activation, predictive analytics, fraud prevention, attribution and commerce forecasting, but they are primarily embedded into service engagements rather than sold as standalone software. Revenue is generated through retainers, project fees, consulting engagements and adtech resale or implementation fees.