Havas Market GmbH

Havas Launches VOLYUM Record Label

Havas has launched VOLYUM, a record label intended to connect emerging artists with brands and develop original recordings as part of brand-music partnerships. The label was created by Havas’ sonic branding agency Art of Sound and will distribute through Virgin Music Group. VOLYUM is led by Damien Escobar, CEO of Art of Sound and Havas global chief music officer. Havas positions the label as a way for brands to participate earlier in the creative process — developing and amplifying artists and original music rather than producing traditional jingles — in the TikTok era.

Dentsu’s Agentic Ambitions Shape Upfronts

Dentsu has completed a global leadership reshuffle under new global CEO Takeshi Sano. The briefing notes continued executive turnover in the Americas but highlights Beth Ann Kaminkow, who has served more than a year as CEO for the Americas and also serves as global chief client officer. Will Swayne, a long‑time Dentsu veteran with a media-agency background at Carat, is serving as global practice president of media and integrated solutions. The piece situates Dentsu just below the advertising holding company 'Big Three' (Publicis, Omnicom and WPP) while competing with Havas and smaller holdcos and independents, and frames these leadership moves in the context of Dentsu’s stated “agentic” ambitions and their implications for the TV upfronts and media buying.

Havas Market and Eprofessional Merge for Hamburg Growth

Eprofessional and Havas Market have merged into a single, Hamburg‑based organisation led by Henner Uekermann as CEO. The Hamburg office will act as the steering centre for performance and commerce mandates while remaining part of the Havas Media Germany network and the global Havas structure. The merger combines Eprofessional’s search and performance marketing expertise with Havas Market’s e‑retail and Amazon capabilities into a unified “Growth‑Unit.” Havas frames the consolidation as a response to increasing market complexity — fragmented customer journeys, new platforms, retail media environments and AI search systems — aiming to deliver cross‑channel commerce and measurable performance for clients from mid‑market to international brands.