Observed Signal · Oct 22, 2026 · Market Signal · Source: GoWit · Impact: 2/5
Commerce Media Table: Connecting Commerce Leaders Across EMEA
Discover Commerce Media Table, GoWit’s invitation-only thought leadership network, across Türkiye, MENA and Europe.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
GoWit Secures Investment to Revolutionize AI Retail Media
GoWit, a leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from Formus Capital, APY Ventures, and DCP. The funds will accelerate GoWit's expansion across Europe, the Middle East, and Africa (EMEA) and enable development of next-generation AI tools to improve ad performance, data intelligence, and monetisation for retailers, brands, and agencies. GoWit’s technology is already used by retailers and marketplaces such as Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumsworld (UAE), and Heureka Group (Czech Republic), and ecosystem partners include Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA). Nuwa Capital characterized the round as its first strategic move beyond MENA, underscoring GoWit’s global growth potential, with executives from both GoWit and Nuwa emphasizing accelerated AI-driven retail media across the region.
Harish Pandey Joins GoWit as Head of Growth for MENA & India
GoWit, a global ad tech company focused on omnichannel commerce and retail media, has appointed Harish Pandey as Head of Growth for MENA and India. Pandey brings over 16 years of digital advertising and retail media experience from roles at Landmark Group, Khaleej Times, Times Group, Network18 and Google. He will lead GoWit’s regional expansion, retailer acquisition, strategic account development, demand partnerships, and revenue-generation efforts across India and MENA. The hire follows GoWit’s recent Dubai office opening and its partnership with Publicis Media Middle East. Pandey will also collaborate with his company AdOmega to jointly support retailers and brands in building data-driven retail media capabilities.
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