Observed Signal · Apr 7, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Harish Pandey Joins GoWit as Head of Growth for MENA & India
GoWit, a global ad tech company focused on omnichannel commerce and retail media, has appointed Harish Pandey as Head of Growth for MENA and India. Pandey brings over 16 years of digital advertising and retail media experience from roles at Landmark Group, Khaleej Times, Times Group, Network18 and Google. He will lead GoWit’s regional expansion, retailer acquisition, strategic account development, demand partnerships, and revenue-generation efforts across India and MENA. The hire follows GoWit’s recent Dubai office opening and its partnership with Publicis Media Middle East. Pandey will also collaborate with his company AdOmega to jointly support retailers and brands in building data-driven retail media capabilities.
Regional senior hire strengthens GoWit's retail media and omnichannel expansion in MENA and India, which may accelerate retailer acquisition and partnerships but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- GoWit appointed Harish Pandey as Head of Growth for MENA and India.
- Harish Pandey has 16+ years of experience in digital advertising and retail media, with prior roles at Landmark Group, Khaleej Times, Times Group, Network18 and Google.
- In the role, Pandey will lead regional expansion, retailer acquisition, strategic account development, demand partnerships, pipeline management and deal closures across India and MENA.
- GoWit recently opened a Dubai office and has a partnership with Publicis Media Middle East to accelerate retail media solutions across MENA and Türkiye.
- Harish Pandey will bring and work alongside his company AdOmega to support on-site, off-site and in-store retail media and programmatic advertising initiatives with GoWit.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
GoWit Secures Investment to Revolutionize AI Retail Media
GoWit, a leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from Formus Capital, APY Ventures, and DCP. The funds will accelerate GoWit's expansion across Europe, the Middle East, and Africa (EMEA) and enable development of next-generation AI tools to improve ad performance, data intelligence, and monetisation for retailers, brands, and agencies. GoWit’s technology is already used by retailers and marketplaces such as Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumsworld (UAE), and Heureka Group (Czech Republic), and ecosystem partners include Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA). Nuwa Capital characterized the round as its first strategic move beyond MENA, underscoring GoWit’s global growth potential, with executives from both GoWit and Nuwa emphasizing accelerated AI-driven retail media across the region.
GoWit & Futura DDB Exclusive Adriatic Retail Media Partnership
GoWit and Futura DDB have formed an exclusive retail media partnership to deploy omnichannel retail media capabilities across the Adriatic region (Slovenia, Croatia, Serbia, Bosnia, and Macedonia). The collaboration pairs GoWit’s AI-first operating system and retail media advertising platform — including an AI-powered operating system called GoWit One — with Futura DDB’s regional market and creative expertise (Futura DDB is part of the Omnicom network). The joint offering targets retailers, brands and agencies with unified ad ops, multi-network/multi-market campaign management from a single dashboard, API-first modular integrations, and support for on-site, off-site and in-store digital touchpoints. The partners emphasize monetising first-party retail data and scaling retail media adoption across online and offline channels.
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