Observed Signal · Oct 8, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Panda Retail Partners with Spike and GoWit for E-Commerce Media
Panda Retail, one of Saudi Arabia's largest grocery retailers, has partnered with Spike Media Saudi and GoWit (operating locally as GoSpike) to accelerate its digital media transformation and scale its E-Commerce Retail Media platform in the Kingdom. The partnership combines Spike Media's local market expertise, advertiser relationships, and AdOps capabilities with GoWit's advanced AdTech infrastructure. Panda's extensive reach—over 200 stores, 14 million online shoppers, and one million monthly active app visits—provides advertisers with powerful touchpoints across physical and digital channels. The collaboration aims to expand advertiser participation, manage growing campaign volumes, and enable more automated, data-driven, and measurable media operations. According to Grand View Research, Saudi Arabia's Retail Media networks market is projected to grow from USD 554.3 million in 2025 to USD 1.15 billion by 2033. This partnership marks a milestone for Saudi Arabia's Retail Media ecosystem and supports the Kingdom's rapid digital transformation.
This partnership is significant for the AdTech industry as it demonstrates the growth of Retail Media in Saudi Arabia, combining local expertise with advanced technology to scale e-commerce media operations for a major retailer.
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Key Takeaways & Evidence Grounding
- Panda Retail partners with Spike Media Saudi and GoWit to scale its E-Commerce Retail Media platform.
- The partnership combines Spike Media's local market expertise with GoWit's AdTech infrastructure.
- Panda has over 200 stores, 14 million online shoppers, and one million monthly active app visits.
- Saudi Arabia's Retail Media market is projected to grow from USD 554.3 million in 2025 to USD 1.15 billion by 2033.
- GoWit provides technology for first-party data activation, AI-powered auction, and real-time measurement.
Connected Companies & Entities
1 Entity mapped“GoWit will provide the technology infrastructure powering Panda’s E-Commerce Media platform, combining first-party data activation, AI-power...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
Excellent Webworld Builds AI-Native Super App for Saudi Commerce
Excellent Webworld partnered with Riyadh-headquartered ShoppingGate (owned by Bab Tasweeq Company) to develop and deploy an AI-native, multi-vendor super app and marketplace across Saudi Arabia. The platform unifies fragmented retail workflows and supports agentic commerce by combining autonomous conversational agents, AI visual search, AI virtual try-on, real-time inventory synchronization, digital payments (including multi-part payment splits), logistics support and Arabic-first localization while adhering to Saudi data compliance (PDPL). The architecture emphasizes a unified API/microservices core, composable multi-tenant modules, a production computer-vision engine trained on millions of products, and sub-300ms visual search. Excellent Webworld executives Paresh Sagar (CEO) and Mayur Panchal (CTO) are quoted on the project; Clutch recognised the company as a Top Ecommerce Software Development Services Company of 2026. Publication date: 2026-07-07.
GoWit Secures Investment to Revolutionize AI Retail Media
GoWit, a leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from Formus Capital, APY Ventures, and DCP. The funds will accelerate GoWit's expansion across Europe, the Middle East, and Africa (EMEA) and enable development of next-generation AI tools to improve ad performance, data intelligence, and monetisation for retailers, brands, and agencies. GoWit’s technology is already used by retailers and marketplaces such as Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumsworld (UAE), and Heureka Group (Czech Republic), and ecosystem partners include Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA). Nuwa Capital characterized the round as its first strategic move beyond MENA, underscoring GoWit’s global growth potential, with executives from both GoWit and Nuwa emphasizing accelerated AI-driven retail media across the region.
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