Zitcha
Zitcha is a retail media software for retailer-run omnichannel advertising networks.
Analyst Perspective
Zitcha is an Australian retail media software company that sells a unified platform for retailers operating retail media networks. Its platform combines campaign planning, activation, optimisation and reporting across onsite, offsite and in-store media, while linking retail inventory, trade spend and first-party data to advertising workflows. The company positions its software around profit and margin management rather than relying only on advertising efficiency metrics such as ROAS. The business primarily serves retailers and their retail media teams, with adjacent use by brands and agencies participating in those networks. Revenue is generated mainly through enterprise SaaS contracts for the platform and add-on modules, alongside managed services for onboarding, training, support and strategic reviews. Funding history indicates the company is in expansion mode, with explicit evidence of US growth ambitions.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Zitcha has formalised its leadership structure under co-founders Troy Townsend as CEO and Jack Byrne as COO, reinforcing a "Built for Retail" philosophy that integrates trade, media, and finance. This strategic focus is supported by an evolution in the company’s communication strategy, including the introduction of a dedicated Newsroom section to its corporate platform. These updates categorise Zitcha's recent efforts to refine its public relations and operational identity within the retail media landscape.
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Key insights about Zitcha
Category Differentiation
Zitcha is not a retailer or a consumer shopping app; it is enterprise software for retailers operating retail media networks. It is also not a general-purpose DSP, but retailer-first infrastructure linking media execution with inventory, trade spend and profit measurement.
Zitcha: About
Zitcha operates a B2B enterprise software model centred on retail media infrastructure for retailers. It creates value by replacing fragmented point tools with a single operating layer that connects campaign execution, measurement, inventory signals, trade funding and profitability analysis. This helps retailers monetise their owned media more effectively and align advertising activity with commercial outcomes. In addition to software, Zitcha provides service layers that support implementation, adoption, technical continuity and ongoing performance improvement.
How Zitcha Works & Monetises
Business model analysis and core revenue streams
Zitcha uses an enterprise SaaS monetisation strategy, likely anchored in annual or multi-year platform licensing for its retail media operating system. Additional monetisation appears to come from premium modules such as margin analytics, AI-assisted planning and inventory-aware decisioning, as well as managed services including customer success, onboarding, training, technical support and periodic performance reviews. The overall model suggests contract-based enterprise pricing with potential scale or module-based expansion within each retailer account.
Revenue Channels
Recent Signals (Zitcha)
Zitcha relaunches About page with expanded leadership team and new messaging
The page now features a detailed leadership section including Steve Biddle (CCO), Cameron Lazell (CTO), Jim Kane (VP Americas), Phil Bonanno (Director APAC), Dan Sands (Director EMEA), and others, along with a revised company origin story and updated value propositions.
Read original sourceSteve Biddle Joins Zitcha as Chief Commercial Officer
Retail media platform Zitcha has appointed Steve Biddle as chief commercial officer. Biddle previously served 14 years at Meta, most recently as director of retail media, and earlier led advertising for Walmart U.S. and worked on the agency side at Leo Burnett and The Richards Group. He joined Australia‑based Zitcha in late 2025 after leaving Meta in September. At Zitcha he will lead global marketing and help the platform navigate AI disruption and shifts in the retail media landscape. The hire brings senior retail‑media and retail advertising experience to Zitcha as it develops its commerce-focused ad offering.
Read original sourceStackAdapt and Zitcha Unite to Transform Retail Media Access
StackAdapt and Zitcha announced a global partnership to democratize access to retail media for brands of all sizes, with a focus on mid-market companies. By integrating Zitcha’s unified retail media platform with StackAdapt’s programmatic capabilities, the collaboration enables brands to access, scale, and optimize retail media campaigns across North America, Europe, and Asia-Pacific. The joint solution unifies onsite, offsite, and in-store advertising to remove technical barriers and improve reporting, efficiency, and ROAS. Through StackAdapt’s API, brands gain access to insights, inventory, and measurement tools for display, video, and connected TV. Zitcha becomes the first retail media platform to integrate StackAdapt’s programmatic capabilities, supporting expansion into the US and strengthening presence in UK, EMEA, and APAC. Executives highlighted the partnership’s potential to unlock new revenue and improve efficiency for retailers and mid-market brands.
Read original sourceZitcha: Frequently Asked Questions
What is Zitcha?
Zitcha is an Australian enterprise software company that provides a retail media platform for planning, activating and measuring retailer-run advertising across onsite, offsite and in-store channels.
Who uses Zitcha?
Its main users are retailers, retail media teams, category and merchandising teams, finance teams, and technical operators. Brands and agencies may also use it within retailer media programmes.
How does Zitcha make money?
It primarily makes money through enterprise SaaS licensing for its retail media platform and modules, with additional revenue from onboarding, training, support and strategic service engagements.
Company Facts
- Founded
- 2021
- Headquarters
- Australia
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- zitcha.com