Zitcha

Zitcha operates a B2B enterprise software model centred on retail media infrastructure for retailers. It creates value by replacing fragmented point tools with a single operating layer that connects campaign execution, measurement, inventory signals, trade funding and profitability analysis. This helps retailers monetise their owned media more effectively and align advertising activity with commercial outcomes. In addition to software, Zitcha provides service layers that support implementation, adoption, technical continuity and ongoing performance improvement.

Zitcha is an Australian retail media software company that sells a unified platform for retailers operating retail media networks. Its platform combines campaign planning, activation, optimisation and reporting across onsite, offsite and in-store media, while linking retail inventory, trade spend and first-party data to advertising workflows. The company positions its software around profit and margin management rather than relying only on advertising efficiency metrics such as ROAS.

The business primarily serves retailers and their retail media teams, with adjacent use by brands and agencies participating in those networks. Revenue is generated mainly through enterprise SaaS contracts for the platform and add-on modules, alongside managed services for onboarding, training, support and strategic reviews. Funding history indicates the company is in expansion mode, with explicit evidence of US growth ambitions.