Observed Signal · Sep 28, 2026 · Market Signal · Source: Zitcha · Impact: 2/5
Retail Media Platform Zitcha Appoints Lisa Avery as Vice President, EMEA
Zitcha has appointed Lisa Avery as Vice President, EMEA, as announced on their newsroom page.
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Recent verified developments and strategic activity across this market segment.
Steve Biddle Joins Zitcha as Chief Commercial Officer
Retail media platform Zitcha has appointed Steve Biddle as chief commercial officer. Biddle previously served 14 years at Meta, most recently as director of retail media, and earlier led advertising for Walmart U.S. and worked on the agency side at Leo Burnett and The Richards Group. He joined Australia‑based Zitcha in late 2025 after leaving Meta in September. At Zitcha he will lead global marketing and help the platform navigate AI disruption and shifts in the retail media landscape. The hire brings senior retail‑media and retail advertising experience to Zitcha as it develops its commerce-focused ad offering.
Chalice AI Boosts EMEA Team with Key Appointments
Chalice AI announced three senior appointments to its EMEA team as part of its ongoing expansion following the April 2025 EMEA launch and a September 2025 strategic partnership with Dentsu and Index Exchange. Michelle Preusch will join as VP, Sales EMEA from Epsilon; Morys Ireland becomes Solutions Architect EMEA from Mindshare; and Alex Wu Navarro assumes Director of Data Science, based in the Netherlands. The hires aim to strengthen client engagement, solutions architecture, and data science capabilities across Europe and beyond. Preusch will lead the EMEA sales team; Ireland will oversee solutions architecture and help develop European-market products; Wu Navarro will collaborate across EMEA and U.S. data science teams to advance Chalice's AI models and infrastructure. Freddie Turner, Managing Director EMEA, called the hires a sign of growing demand, noting three major hires in six months. Chalice has also released CurateAI and AI Allocator to optimize media budgets.
Brandtech Appoints Regional CEOs to Drive AI Innovation
Brandtech Group has appointed three regional chief executives—Lisa De Bonis for the U.K., Jeff Matisoff for North America, and Julie Hardy for France—to strengthen its leadership in key markets with an AI-forward focus. Lisa De Bonis joins from Huge, where she served as global CEO and chief experience and product officer, and previously held roles at Accenture Interactive. Jeff Matisoff, who joined Brandtech in 2021, previously served as global president of Eightbar (IBM’s dedicated agency) while at WPP and helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. The hires are positioned to bolster Brandtech’s market leadership and AI capabilities in those regions.
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