Observed Signal · Aug 19, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Hiring Market: Zühlke appoints Natasa Kovacevic as CMO
Zühlke has appointed Natasa Kovacevic as Chief Marketing Officer, effective August 2026. Kovacevic joins the Group Leadership Team and reports to Group-CEO Gregor Bieler. She succeeds Celia Marinho, who served as interim CMO and will remain with Zühlke as Head of Digital Marketing. Kovacevic previously led marketing and communications at Bechtle and has more than ten years of experience leading marketing teams at Swiss technology companies including ITpoint Systems, Netstream and UMB. In her new role she will be responsible for marketing and communications across the entire Zühlke group.
A personnel appointment at a single company with limited broader AdTech/MarTech implications; relevant mainly for Zühlke's marketing leadership and clients.
Key Takeaways & Evidence Grounding
- Natasa Kovacevic was appointed Chief Marketing Officer at Zühlke, effective August 2026.
- Kovacevic joins Zühlke's Group Leadership Team and reports to Group-CEO Gregor Bieler.
- Celia Marinho had served as interim CMO and will remain at Zühlke as Head of Digital Marketing.
- Kovacevic previously worked at Bechtle, where she led marketing and communications and was a member of executive management.
- She has over ten years' experience leading marketing and communication teams at Swiss technology companies including ITpoint Systems, Netstream and UMB.
Connected Companies & Entities
2 Entities mappedTrack Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.