Observed Signal · Sep 9, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Positive
Tina Jürgens Named Marketing Chief at Bastei Lübbe
Tina Jürgens, former Co-CEO of digital distributor Zebralution, will become the new head of marketing (Vermarktungschefin) at German publishing house Bastei Lübbe AG. She will assume the position on November 1, 2026, succeeding Sandra Dittert, who left the company in July. Jürgens brings extensive experience in content marketing and digital publishing. She joined Zebralution in 2018, became COO in 2022 and Co-CEO in 2024. Her career includes roles at Süddeutsche Zeitung, Axel Springer, and Bayerischer Rundfunk/BRmedia. Bastei Lübbe reported annual revenue of approximately €118 million for fiscal year 2025/26.
A leadership appointment at a mid-sized publisher; relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Tina Jürgens will join Bastei Lübbe AG as head of marketing starting November 1, 2026.
- She replaces Sandra Dittert, who left the company in July.
- Jürgens previously served as Co-CEO of Zebralution.
- Zebralution is fully owned by Bookwire GmbH since March.
- Bastei Lübbe's annual revenue is approximately €118 million.
Ontology Mapping & Concepts
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