Fluent

The company operates a performance marketing and customer acquisition model built on proprietary data assets and media inventory. It aggregates and maintains over 200 million permissioned, first-party consumer profiles and links them via an identity graph, then uses an internal business intelligence platform to optimise which offers are shown to which users and through which channels. For advertisers, it designs and manages acquisition programmes that deliver measurable outcomes (leads, calls, sales, etc.) across its owned and partner inventory. For publishers, e-commerce sites and other digital properties, it supplies offer flows and post-transaction placements that turn existing consumer traffic and confirmation pages into incremental revenue. Value is created by improving advertisers’ cost per acquisition and lifetime value and by unlocking new yield from publisher and commerce traffic without requiring them to build their own performance marketing infrastructure.

Fluent, Inc. is a US-based performance marketing company that operates data-driven customer acquisition and monetisation programmes. It uses a large opted-in, first-party consumer database and an identity graph to match consumers with advertiser offers, and provides post-transaction and in-experience placements that generate additional conversions for brands and revenue for publisher partners.

The company earns revenue primarily from two streams: Managed Services, where it designs and runs campaigns for clients, and Performance Solutions, where it is paid per outcome such as clicks, leads, calls, appointments, qualified events or sales. Its direct customers are advertisers (e.g. insurance, financial services, lead-generation buyers) and publishers/commerce partners who use its platforms and APIs to monetise confirmation pages, loyalty flows and other consumer touchpoints.