Fluent

Fluent operates a two-sided adtech marketplace. On the demand side, it provides brands and agencies with tools and managed platform capabilities to buy performance media against high-intent audiences using first-party identity data and optimisation systems. On the supply side, it integrates with publishers, retailers, e-commerce and subscription partners to monetise post-transaction and owned digital touchpoints with advertiser-funded offers. Value is created by matching advertiser demand to intent-rich consumer moments and improving outcomes through identity resolution, targeting and continuous optimisation.

Fluent, Inc. is a US-listed adtech company focused on commerce media and performance marketing. It operates a two-sided platform that helps brands and agencies acquire customers through identity-driven targeting and high-intent digital moments, while also helping publishers, retailers, e-commerce platforms and other commerce partners monetise post-purchase and transaction-adjacent inventory. Its product set spans advertiser demand tools, partner monetisation tools, a proprietary identity graph, and AI-driven optimisation infrastructure.

The company makes money primarily by selling performance media to advertisers and by taking a share of advertiser-funded revenue generated through its partner network. Its customers are business buyers rather than consumers: brands, performance marketers, agencies, publishers, retailers, subscription businesses and commerce platforms. The core commercial proposition is measurable customer acquisition and monetisation at intent-rich points across web, in-app and retail media environments.