Azerion

Azerion runs a hybrid platform model built around two connected engines: advertising technology and gaming/media assets. It creates value by aggregating inventory, audiences and monetisation tools for publishers, while also giving advertisers and agencies programmatic access to that supply through its own demand-side products. Around this core, it adds identity, analytics, contextual targeting and managed monetisation services to deepen platform usage and capture more of the advertising value chain. Separately, it monetises gaming distribution, digital game commerce and consumer virtual world properties.

Azerion is a Netherlands-headquartered public company operating a digital advertising and gaming ecosystem. Its core business combines programmatic advertising infrastructure for advertisers and publishers with owned and distributed gaming assets. On the advertising side, it offers a DSP for media buying, an SSP and full monetisation stack for publishers, identity and contextual targeting tools, and analytics products. On the gaming side, it operates distribution and storefront platforms as well as consumer-facing gaming properties.

The company makes money through take rates on advertising spend, publisher revenue shares, managed monetisation services, software-style access to adtech products, data-enabled advertising services, and consumer gaming revenues such as in-app purchases and game sales. Its direct customers include advertisers, media agencies, publishers, app developers, game publishers and digital content owners, while some properties also serve end-consumers directly.