GameDistribution

Where to Publish a Web Game in 2026

This guide compares three distribution channels for browser games in 2026: game portals, indie storefronts, and self-hosting. Portals (e.g., CrazyGames, Poki, GameDistribution, Newgrounds) provide immediate audience and ad-based monetization but own the player relationship. Self-hosting (object storage + CDN or platforms like Netlify, Vercel, Cloudflare Pages) gives ownership of URL, design, analytics, and payment flows but requires audience acquisition. Technical delivery matters for retention: use content-hashed filenames for long caching, Brotli compression over gzip, and progressive loading to reduce initial download times. The recommended approach for most developers is a hybrid: publish on portals for reach while keeping a polished version on your own domain as the primary home.

White Label Gaming Explained: Why Media Companies Are Building Game Portals

There’s a quiet shift happening across digital media. News sites are…

Azerion Unveils Major Updates and Strategic Partnerships

Azerion published a blog post aggregating a series of corporate announcements across hires, product launches, integrations and partnerships. Highlights include internal promotions (Rebecca Callaghan to head of out‑of‑home; Roxanne Harley to VP Strategy & Growth; Maarten van Maaren as Commercial Director Netherlands), the launch of a dedicated Vex IP platform for Azerion Casual Games Studio, integration of GDR data into Hawk (Azerion’s DSP) to enable privacy‑first geo‑demographic targeting in Europe, expanded partnership between Hawk by Azerion and Adsquare to enable omnichannel data solutions across new markets (LATAM, Middle East, US and additional European countries), DOOH capability enhancements via Xibo CMS integration, and several in‑game advertising and programmatic DOOH campaign case studies and collaborations (including Maison El Nabil, Hijos de Rivera, GUT by Globant, GameDistribution and Tagesspiegel).