GameDistribution

GameDistribution operates a two-sided B2B platform. On one side, HTML5 game developers and studios supply games through the platform. On the other, publishers and media owners integrate those games into their sites to drive longer sessions, repeat visits and ad inventory creation. GameDistribution creates value by curating games, simplifying deployment, managing distribution and enabling monetisation through advertising across its publisher network. As part of this model, it functions as both a distribution layer for browser games and an ad monetisation intermediary tied to gameplay engagement.

GameDistribution is a browser-game distribution and monetisation platform focused on HTML5 games. It connects game developers with digital publishers and media owners, enabling those publishers to embed curated games on their sites, increase user engagement and monetise traffic through advertising. The business sits within Azerion Group and operates as an intermediary platform between game supply and publisher demand.

Its revenue model is primarily ad-funded and partnership-led: publishers deploy games across web properties, ads are served within or around gameplay, and GameDistribution participates in the resulting ad revenue. The platform also provides supporting tools such as publisher integrations, a developer portal and analytics, which help game creators manage distribution and help publishers track performance and optimise yield.