Unity

Rise spins out to power agentic ad tech

Tal Shaked, Chief Business Officer and co-founder of Rise, discusses Rise’s spin-out from IronSource ahead of IronSource’s IPO, and Rise’s web-first strategy focusing on web video and display. Rise’s Smart Auction Management (SAM) platform uses machine learning to optimize pricing and supply paths at scale. Shaked notes Rise’s origins in toolbar monetization and his prior roles at Babylon and IronSource, including growth through strategic acquisitions. The conversation covers why SAM plus traffic shaping drives revenue gains, the impact of AI-driven search on publisher traffic, and the emergence of agentic advertising as a way to automate busywork while preserving essential relationships. The dialogue also highlights mobile monetization stability and a potential 2026 expansion of agentic workflows across creative, buying, and operations.

ironSource LevelPlay: App Mediation Overview

Nimrod Zuta, ironSource's Senior VP of Product, discusses LevelPlay, the company's app mediation and revenue-management product, in an interview with Eric Seufert. The conversation highlights LevelPlay's drag-and-drop integration with a multi-network SDK stack, enabling developers to connect a variety of ad networks. Zuta also describes LevelPlay's dashboard features, including A/B testing, direct-sold inventory management, and comprehensive reporting to optimize monetization within apps. The discussion touches on rapid changes in the app monetization space and how publishers navigate evolving dynamics around measurement, privacy, and cross-network competition. Recorded in October 2022, the video is hosted on MarketectureTV and is paywalled for premium subscribers. The piece underscores ongoing shifts in in-app monetization and the need for flexible monetization stacks for app developers.