In-Game Monetisation & Rewarded Ads · AdTech Vendor
Tapjoy
Rewarded mobile app monetisation and offerwall advertising platform.
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Profile record updated:
Company facts
- Official name
- Tapjoy, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- AdTech Vendor
- Official website
- tapjoy.com
What Tapjoy does
Tapjoy runs a two-sided mobile advertising marketplace. On the supply side, app developers and mobile game publishers integrate Tapjoy's SDK to monetise in-app inventory and non-paying users through rewarded placements and offerwalls. On the demand side, advertisers and user acquisition teams buy performance campaigns tied to completed user actions. Tapjoy creates value by matching advertiser demand for measurable outcomes with publisher demand for monetisation, then retaining a take-rate on media spend before sharing proceeds with publishers.
Category differentiation
Tapjoy is not a consumer app or game studio. It is a B2B mobile adtech platform focused on rewarded advertising, offerwalls and app monetisation for developers and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tapjoy, Inc. is a mobile advertising and app monetisation company focused on rewarded in-app advertising, offerwalls and SDK-based monetisation tools for app developers, game publishers and performance advertisers. Its core product enables publishers to monetise non-paying users through opt-in rewarded offers, while advertisers buy outcome-based campaigns tied to completed user actions such as installs, surveys and video views. The company generates revenue from advertiser spend on a performance basis and shares that spend with publishers integrating its SDK. Tapjoy operates as part of ironSource following the 2022 acquisition close and now sits within the broader Unity corporate structure after Unity's merger with ironSource. Its commercial relevance is strongest in mobile gaming and app-based user acquisition and monetisation.
Business model & monetisation
Tapjoy monetises through performance-based advertising, primarily cost-per-engagement and cost-per-action campaign billing. Advertisers pay when users complete defined actions, and Tapjoy retains a platform take-rate while remitting a revenue share to publishers. Additional commercial value comes from SDK-enabled monetisation infrastructure, campaign management and optimisation tooling embedded in the marketplace workflow.
- Performance advertising spend on offerwall and rewarded campaigns
- Percentage take-rate
- Outcome-based campaign billing
- Pay-per-Use
- SDK-enabled app monetisation revenue share
- Percentage Take-Rate
Products & capabilities
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Competitors & alternatives
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South Korean mobile adtech company focused on rewarded lock-screen inventory.
Rewarded mobile ad platform for app monetisation and user acquisition.
Performance marketing platform for rewarded user acquisition and app monetisation.
Mobile ad platform for user acquisition and app monetisation.
Rewarded mobile game user acquisition platform for high-value players.
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Recent recorded signals
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Questions about Tapjoy
What is Tapjoy?
Tapjoy is a mobile advertising and app monetisation platform focused on rewarded ads, offerwalls and SDK-based monetisation for apps and games.
Who uses Tapjoy?
Mobile game developers, app publishers, performance marketers and user acquisition teams use Tapjoy to monetise inventory and buy outcome-based campaigns.
How does Tapjoy make money?
Tapjoy earns revenue from advertiser spend on performance campaigns and keeps a take-rate while sharing proceeds with publishers using its SDK.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
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