Gamelight
Rewarded mobile game user acquisition platform for high-value players.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gamelight GmbH
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Mönkedamm 11, 20457 Hamburg, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- gamelight.io
What Gamelight does
Gamelight operates a B2B adtech platform for mobile game user acquisition. It creates value by matching advertisers with rewarded acquisition inventory and optimising campaign delivery towards post-install quality signals such as engagement, retention, and monetisation. The company sits between game advertisers and mobile media supply, using optimisation software and campaign controls to improve advertiser outcomes while capturing revenue from managed media spend.
Category differentiation
Gamelight is a B2B mobile gaming user acquisition platform, not a consumer game studio or a general-purpose gaming app. It should also be distinguished from broader mobile ad networks by its rewarded, post-install, gaming-focused acquisition model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gamelight is a German mobile advertising technology company focused on user acquisition for mobile games. Its core product is a rewarded user acquisition platform that helps game developers, publishers, and performance marketing teams acquire players based on post-install engagement and downstream monetisation outcomes rather than simple install volume. The platform includes targeting, campaign management, real-time optimisation, behavioural analysis, and a self-serve dashboard. The company makes money from advertiser spend placed through its platform, most likely on a performance-driven basis tied to rewarded campaigns, engagement quality, and return on ad spend. Its customers are businesses in the mobile gaming ecosystem, particularly studios and publishers seeking high-value users, improved retention, and stronger lifetime value from paid acquisition.
Business model & monetisation
Gamelight monetises through performance-based mobile advertising spend from game developers and publishers. Campaign budgets are deployed via its self-serve platform, and revenue is likely captured through media margin and/or outcome-based pricing linked to rewarded user acquisition performance, such as cost per action, engagement quality, or ROAS optimisation. The dashboard itself supports spend activation rather than serving as a standalone enterprise software subscription product.
- Rewarded user acquisition campaign spend
- Performance-based advertising budgets from game advertisers
- Platform margin on media delivery and optimisation
- Media Arbitrage
- Self-serve campaign management access
- Bundled platform functionality tied to advertising spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Gamelight Predicts Mobile Gaming Revenue Growth to Continue in 2026
Recorded impact score: 1/5
Explore why mobile gaming revenue is expected to grow in 2026. Gamelight analyzes the trends driving the global mobile g...
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Questions about Gamelight
What is Gamelight?
Gamelight is a mobile advertising platform that helps game companies acquire users through rewarded, post-install-focused campaigns.
Who uses Gamelight?
Mobile game developers, publishers, user acquisition managers, and performance marketing teams use it to run growth campaigns.
How does Gamelight make money?
It earns revenue from advertiser budgets spent on rewarded user acquisition campaigns, likely through performance-based pricing and media margin.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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