Gamelight

The company operates a performance advertising platform that connects mobile app and game advertisers with users through a proprietary recommendation and rewarded-playtime environment. It creates value for advertisers by using AI models that analyse playtime, engagement, competitor app usage and demographic signals to target users more likely to install and retain, aiming to improve return on ad spend. On the supply side, it controls its own inventory via self-published recommendation and loyalty-style apps, reducing dependence on third-party ad networks and enabling tighter optimisation of user flows and rewards.

Operationally, advertisers access a self-serve dashboard to configure targeting, budgets and campaign parameters, while integrations with mobile measurement partners support attribution and performance reporting. The business model combines technology-driven campaign optimisation, ownership of distribution inventory and rewarded user flows to deliver measurable performance campaigns, positioning the company as a performance ad network in the mobile app ecosystem.

Gamelight.io (Gamelight GmbH) is a Germany-based mobile app advertising company focused on rewarded user acquisition for games and other mobile apps. It operates an AI-driven recommendation and campaign management platform that matches mobile users with apps and games, using data such as playtime, engagement, competitor app usage and demographics to optimise performance.

The company earns revenue by selling performance-based advertising campaigns on a cost-per-install (CPI) basis through a self-serve dashboard. Its traffic comes primarily from its own recommendation and rewarded-playtime apps, plus partner inventory. Core customers are mobile game publishers and, via its Applight product, marketers for non-gaming mobile apps such as e-commerce, streaming, social and finance apps.