AdAction
AdAction is a performance marketing platform for rewarded user acquisition and app monetisation.
AdAction operates in the Media Arbitrator / Ad Network segment.
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Distinction
AdAction is not a general creative agency or a pure DSP. It is primarily a performance advertising and rewarded monetisation platform focused on mobile, app and gaming environments.
- Founded
- 2013
- Headquarters
- 200 Union Boulevard, Lakewood, CO 80228, United States
- Core Segment
- Media Arbitrator / Ad Network
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about AdAction
AdAction: About
AdAction operates a two-sided performance advertising model. On the demand side, it acquires advertiser budgets for app installs, engagements and downstream actions using CPI, CPA and CPE pricing. On the supply side, it provides offerwall and rewarded monetisation infrastructure to mobile apps, games and digital publishers, then shares revenue with those supply partners while retaining a margin. The company also layers in managed campaign execution, optimisation and reporting services for advertisers.
Products & Services in Categories
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AdAction: Market Position
AdAction is a private US-based mobile performance advertising company operating through AdAction Interactive LLC. It sells user acquisition services to advertisers and app marketers and monetisation tools to mobile app developers, game studios and digital publishers, with a particular focus on rewarded, opt-in and value-exchange media formats.
Its revenue model combines performance-based advertiser spend, managed campaign execution and margin capture on publisher inventory monetised through its offerwall product, AdGem. The business sits between advertisers seeking installs or actions and publishers seeking to monetise non-paying users, using CPI, CPA and CPE pricing and revenue-sharing economics.
AdAction: Frequently Asked Questions
What is AdAction?
AdAction is a mobile performance advertising company that helps advertisers acquire users and helps apps and publishers monetise audiences through rewarded and offerwall formats.
Who uses AdAction?
Its customers include app marketers, performance advertisers, mobile growth teams, game studios, app developers and digital publishers.
How does AdAction make money?
It earns revenue from CPI, CPA and CPE advertiser campaigns, keeps a margin on monetised rewarded inventory and may charge for managed campaign execution.
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