In-Game Monetisation & Rewarded Ads · Media Arbitrator / Ad Network · AdTech Vendor
AdAction
Performance marketing platform for rewarded user acquisition and app monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdAction Interactive LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 200 Union Boulevard, Lakewood, CO 80228, United States
- Company size
- 50–200
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- Media Arbitrator / Ad Network · AdTech Vendor
- Official website
- adaction.com
What AdAction does
AdAction operates a two-sided performance advertising model. On the demand side, it acquires advertiser budgets for app installs, engagements and downstream actions using CPI, CPA and CPE pricing. On the supply side, it provides offerwall and rewarded monetisation infrastructure to mobile apps, games and digital publishers, then shares revenue with those supply partners while retaining a margin. The company also layers in managed campaign execution, optimisation and reporting services for advertisers.
Category differentiation
AdAction is not a general creative agency or a pure DSP. It is primarily a performance advertising and rewarded monetisation platform focused on mobile, app and gaming environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdAction is a private US-based mobile performance advertising company operating through AdAction Interactive LLC. It sells user acquisition services to advertisers and app marketers and monetisation tools to mobile app developers, game studios and digital publishers, with a particular focus on rewarded, opt-in and value-exchange media formats. Its revenue model combines performance-based advertiser spend, managed campaign execution and margin capture on publisher inventory monetised through its offerwall product, AdGem. The business sits between advertisers seeking installs or actions and publishers seeking to monetise non-paying users, using CPI, CPA and CPE pricing and revenue-sharing economics.
Company news briefing
Briefing updated:
AdAction has updated its core performance metrics, reporting 120% annual inventory growth and exceeding 1 billion total conversions. The firm also rebranded its 'Monetize' product pillar to 'Engage & Monetize', reflecting an evolved service focus. Complementing this, a strategic partnership with Paytronix was launched to drive revenue and loyalty monetisation for restaurant and retail brands, expanding AdAction’s footprint within specific industry ecosystems.
Business model & monetisation
AdAction monetises primarily through performance-based advertising models and revenue sharing. Advertisers pay on CPI, CPA and CPE structures for measurable outcomes, while publishers and app developers receive a share of monetised rewarded actions via AdGem. The company likely retains a spread between advertiser spend and publisher payouts, and also generates service revenue from managed campaign execution and optimisation.
- Advertiser performance campaigns
- CPI, CPA and CPE pricing
- Publisher monetisation margin
- Revenue share spread between advertiser spend and publisher payout
- Managed campaign services
- Service fee / campaign management economics
Products & capabilities
No products with linked sources are available in this view.
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Rewarded mobile app monetisation and offerwall advertising platform.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kevin Brogan Presents The Loyalty Exchange at App Growth Summit CDMX
Recorded impact score: 2/5
Kevin Brogan of AdAction presents The Loyalty Exchange: From Incentive to Habit at App Growth Summit México City.
AdAction Partners with PDI Technologies to Bring Advertiser-Funded Gaming to Convenience Loyalty
Recorded impact score: 3.5/5
AdAction announces a partnership with PDI Technologies to bring advertiser-funded gaming to convenience loyalty programs.
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Questions about AdAction
What is AdAction?
AdAction is a mobile performance advertising company that helps advertisers acquire users and helps apps and publishers monetise audiences through rewarded and offerwall formats.
Who uses AdAction?
Its customers include app marketers, performance advertisers, mobile growth teams, game studios, app developers and digital publishers.
How does AdAction make money?
It earns revenue from CPI, CPA and CPE advertiser campaigns, keeps a margin on monetised rewarded inventory and may charge for managed campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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