AdAction

The company operates a two‑sided mobile advertising and monetisation platform. On the demand side, it delivers performance marketing campaigns for app marketers, game publishers, brands and agencies, who pay on outcome‑based metrics (CPI, CPE, CPA and occasionally CPC). On the supply side, it integrates offerwalls and rewarded formats into apps and games to monetise non‑paying users, sharing advertising revenue with publishers. Value is created by matching advertisers seeking incremental users or actions with publishers seeking higher eCPMs and user engagement, using proprietary inventory, optimisation tools and managed campaign services. The firm captures value through performance‑based media margins and service fees embedded in campaign pricing.

AdAction Interactive is a United States‑based mobile performance advertising company focused on user acquisition and app monetisation. It operates a mobile marketing platform that runs outcome‑based campaigns (CPI, CPE, CPA) for app marketers and brands, and provides offerwall and rewarded inventory to app publishers to generate advertising revenue.

The company makes money by charging advertisers on measurable outcomes such as installs, engagements and acquisitions, while sharing advertising revenue with publishers whose inventory it monetises. Its customers are primarily mobile app marketers, game publishers, consumer brands and agencies on the demand side, and app developers and publishers on the supply side.