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PG Connects Summit Shanghai Confirmed Attendees Listed

PocketGamer.biz reports that PG Connects Summit Shanghai will return on July 29 with a one-day, business-focused summit ahead of ChinaJoy. The event features a curated five-track conference programme, around 40 expert speakers, an expanded Big Indie Pitch and a free online networking platform to connect local and international companies. The article publishes an alphabetical list of confirmed attendee companies — from game developers and publishers to service providers — and highlights examples including G5 Entertainment, Kingsoft, Krafton, Mattel163, Rovio, SayGames, thatgamecompany and Wargaming. Tickets are on sale via the event website. The piece references last year’s debut which drew over 630 attendees from 315 companies across 31 countries.

Applike: Das halbe Gaming-App-Unicorn von Bertelsmann aus Hamburg, das kaum jemand kennt

The OMR Podcast episode with Applike founder Jonas Thiemann profiles the Applike Group — a Hamburg‑founded mobile app and games ecosystem that now comprises four companies (Justdice, Adjoe, Sunday, Justtrack). Thiemann describes the group's growth to about 140 employees, revenue in the low triple‑digit millions of euros, double‑digit profitability, and a reported valuation of €500 million after Bertelsmann invested €100 million to fund global expansion. The group aims to scale revenue to €200 million within the year. Business lines include a loyalty/discovery app (Justdice), an in‑app adtech solution (Adjoe), an in‑house hyper‑casual games studio (Sunday) whose title Cat Escape has reached over 100 million users, and a newer mobile user‑acquisition platform (Justtrack). The company generates most revenue from gaming, with a large share coming from the U.S.

AppLike's Jonas Thiemann: Rewarded Ads Underestimated

Jonas Thiemann, Co-Founder & Co-CEO of AppLike, argues in an in-depth interview that Rewarded Ads are an undervalued mobile marketing format. The discussion covers how incentivizing ad views can improve performance and conversions, especially when aligned with the app's user flow. Data from AppLike and its ad network adjoe indicate Rewarded Ads offer broad reach, with about 75% of Mobile Games traffic generated through this format. The market was estimated in 2020 at between $5 billion and $10 billion, with growth into formats like Rewarded Survey and Playtime. Common rewards include in-app currency, level-ups, and vouchers. Practical guidance emphasizes short, contextually relevant placements, with Rewarded Video ads ideally lasting 10–30 seconds and rarely exceeding 30 seconds. Ad networks such as adjoe, AppLovin, and IronSource distribute Rewarded Ads, while Google and Facebook already offer them. A Playtime example reportedly reduced CPA by around 40% in the US and Germany.