adjoe
Rewarded mobile ad platform for app monetisation and user acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- adjoe GmbH
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- An der Alster 42, 20099 Hamburg
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- adjoe.io
What adjoe does
The company operates a performance-based mobile ad marketplace. It connects advertisers buying installs and post-install engagement with app publishers integrating rewarded placements, using SDK-based distribution and algorithmic optimisation to match demand and supply. Value is created by improving advertiser return on ad spend while helping publishers monetise engaged users through rewarded app experiences.
Category differentiation
This company is a mobile rewarded advertising platform, not a creative agency or a consumer app publisher. It is distinct from general mobile ad networks by its specific focus on offerwall-style rewarded monetisation and user acquisition in app environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
adjoe is a German mobile advertising technology company focused on rewarded advertising for apps, particularly mobile gaming. Its core product, Playtime, is an offerwall-style rewarded ad unit that app publishers integrate into Android and iOS apps so users can earn in-app rewards by playing advertised games or completing app-related actions. The company serves both sides of the mobile app ecosystem: publishers and game developers seeking monetisation, and advertisers or performance marketers seeking user acquisition and downstream engagement.
Company news briefing
Briefing updated:
adjoe is evolving its Playtime product into an external live-ops layer, utilising ‘User Model Targeting’ to drive rewarded engagement in hardcore games with retention windows up to 365 days. Within Bertelsmann’s expanding digital ecosystem, adjoe is diversifying its supply through non-gaming verticals such as webtoons and short-form video. The firm recently consolidated its Asian market presence by sponsoring the PG Connects Summit in Shanghai, positioning its monetisation and user acquisition solutions amidst the region’s growing global ambitions and intensified competition in the gaming sector.
Business model & monetisation
adjoe monetises primarily through performance-based mobile advertising. Advertisers pay on install and action-based outcomes, with spend dynamically optimised using ROAS-oriented bidding and performance data. Publishers receive a revenue share for integrating rewarded placements, while adjoe captures platform margin from the difference between advertiser spend and publisher payouts, supplemented by its proprietary optimisation and marketplace infrastructure.
- Advertiser spend on rewarded user acquisition campaigns
- Performance-based media margin on CPI and event-driven campaigns
- Publisher monetisation marketplace take-rate
- Revenue share spread between advertiser spend and publisher payout
- Optimisation-driven campaign value capture
- Algorithmic bid and ROAS optimisation embedded in platform economics
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
adjoe GmbH
IAB vendor record: 1373
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Media Channel
Technology
Competitors & alternatives
- CAS.AI
Mobile ad mediation and game publishing platform for app developers.
- Mistplay
Rewarded mobile gaming platform for acquisition, loyalty, and monetisation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
adjoe extends rewarded UA into hardcore games
Rewarded UA (Play-to-Earn) · Recorded impact score: 2/5
adjoe’s managing director Eric Jangor explains how rewarded user acquisition (UA) has evolved from a pure install channel into an engagement engine suited for hardcore mobile games. adjoe’s Playtime product acts as an external early live-ops layer, mapping rewarded milestones to guide players through tutorials, progression and purchasing opportunities. The company leverages advanced event intelligence and narrow behavioral targeting (User Model Targeting) to identify high-value, committed players, and builds bespoke reward maps optimized for longer retention windows (D90, D180, D365). adjoe also finds growth by aligning supply with genre-matching consumer apps (e.g., webtoon, short-form video) rather than only obvious premium markets.
- adjoe positions Playtime as an external live ops layer to improve early engagement for hardcore mobile games.
- Eric Jangor says rewarded UA has evolved from a UA source into an engagement engine able to find and engage hardcore players.
Explore company relationships
Questions about adjoe
What is adjoe?
adjoe is a German mobile adtech company that provides rewarded advertising technology for app monetisation and mobile user acquisition.
Who uses adjoe?
Its direct customers are mobile app publishers, game developers, and performance marketing teams seeking monetisation or user acquisition outcomes.
How does adjoe make money?
It earns revenue from performance-based mobile advertising, taking a margin or marketplace take-rate on advertiser spend tied to installs and in-app events.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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