adjoe

ChinaJoy 2026: China Goes Global, AI, Ads & Payments

ChinaJoy 2026 in Shanghai drew 438,900 attendees and over 900 exhibiting companies from 35 countries, highlighting China's growing global ambitions in games. The event saw heavy presence from adtech and payments firms (both domestic and international), strong discussion and demonstrations of generative AI across development and operations, and commentary that Game Science’s Black Myth: Wukong marked an inflection point for China’s move into premium PC/console game markets. Pocket Gamer also ran side events including PGC Summit Shanghai (770+ delegates). Speakers and exhibitors signalled fast AI adoption, intensified competition among monetisation and payments vendors, and increasing inbound and outbound international business activity for Chinese studios and global partners.

PG Connects Shanghai Thanks Sponsors

PocketGamer.biz published a sponsor thank-you for the PG Connects Summit Shanghai, a conference expected to bring together 700 attendees on Wednesday, July 29, 2026. The article lists and describes event sponsors across Diamond, Platinum, Gold, Silver, Track and Associate tiers — including Xsolla, Amazon Web Services, Ann9 | MStars.ai, ToBid, adjoe, Audiomob, Aghanim, AppHarbr, Century Games, Crackle Technologies, Dochase Adx Digital, E-Jade, EnJoyPay, Epic Games Store, and SocialPeta. The piece highlights sponsor capabilities (commerce, cloud infrastructure, advertising/monetization, payment solutions, ad intelligence, and game development services) and invites attendees to connect with sponsors on the show floor or via the event's online meeting platform.

adjoe extends rewarded UA into hardcore games

adjoe’s managing director Eric Jangor explains how rewarded user acquisition (UA) has evolved from a pure install channel into an engagement engine suited for hardcore mobile games. adjoe’s Playtime product acts as an external early live-ops layer, mapping rewarded milestones to guide players through tutorials, progression and purchasing opportunities. The company leverages advanced event intelligence and narrow behavioral targeting (User Model Targeting) to identify high-value, committed players, and builds bespoke reward maps optimized for longer retention windows (D90, D180, D365). adjoe also finds growth by aligning supply with genre-matching consumer apps (e.g., webtoon, short-form video) rather than only obvious premium markets.