AlgoriX

AlgoriX operates a vertically integrated adtech model. It provides publisher monetisation infrastructure through its exchange, connects that inventory to demand partners and advertisers, and supplements the platform with managed user acquisition services. In parallel, it develops and operates its own mobile apps, which can generate consumer revenue and also contribute proprietary advertising supply into the wider ecosystem. This structure allows the company to create value from both sides of the market: publisher yield optimisation and advertiser performance delivery.

AlgoriX is a Singapore-headquartered private adtech company focused on mobile app and connected TV advertising. Its core product is a programmatic exchange that helps app and CTV publishers monetise inventory and helps advertisers and buying teams access supply through real-time bidding, header bidding, private marketplace deals, and campaign management tools. The company also operates a mobile app publishing unit and a managed performance marketing offering, giving it both owned media inventory and advertiser-side execution capabilities.

The business makes money through a hybrid model: software-like monetisation infrastructure, transaction-based programmatic media revenue, and managed campaign services. Its direct customers are publishers, advertisers, programmatic buyers, ad operations teams, and growth marketers rather than end consumers, although its studio unit also operates consumer-facing apps that generate inventory and in-app monetisation.