AlgoriX
Programmatic monetisation and user acquisition platform for mobile and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AlgoriX Technology Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Singapore
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- algorix.co
What AlgoriX does
AlgoriX operates a vertically integrated adtech model. It provides publisher monetisation infrastructure through its exchange, connects that inventory to demand partners and advertisers, and supplements the platform with managed user acquisition services. In parallel, it develops and operates its own mobile apps, which can generate consumer revenue and also contribute proprietary advertising supply into the wider ecosystem. This structure allows the company to create value from both sides of the market: publisher yield optimisation and advertiser performance delivery.
Category differentiation
AlgoriX is an adtech and app publishing company, not a pure AI infrastructure vendor or a standalone consumer app brand. It is closer to an SSP-led monetisation platform with managed growth services than to a traditional media agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AlgoriX is a Singapore-headquartered private adtech company focused on mobile app and connected TV advertising. Its core product is a programmatic exchange that helps app and CTV publishers monetise inventory and helps advertisers and buying teams access supply through real-time bidding, header bidding, private marketplace deals, and campaign management tools. The company also operates a mobile app publishing unit and a managed performance marketing offering, giving it both owned media inventory and advertiser-side execution capabilities. The business makes money through a hybrid model: software-like monetisation infrastructure, transaction-based programmatic media revenue, and managed campaign services. Its direct customers are publishers, advertisers, programmatic buyers, ad operations teams, and growth marketers rather than end consumers, although its studio unit also operates consumer-facing apps that generate inventory and in-app monetisation.
Company news briefing
Briefing updated:
Following its recent leadership restructuring under CEO Ruiz Xie, AlgoriX continues to champion publisher monetisation quality, supply transparency, and CTV programmatic standardisation to address fragmented ad formats. The firm is actively advocating for smarter yield control over high-volume demand strategies. To showcase these performance and monetisation solutions, AlgoriX will be presenting at the upcoming DMEXCO 2026 conference in Cologne.
Business model & monetisation
AlgoriX monetises via a blended commercial model. The exchange likely earns a take-rate or margin on programmatic media transactions and publisher monetisation activity. Its managed acquisition service likely charges service fees, media-spend-based fees, and/or performance-linked commercial terms such as CPA-style outcomes. Its studio business likely generates smaller ancillary revenue through in-app advertising and potentially in-app purchases from owned-and-operated apps, while also feeding inventory into the exchange.
- Programmatic exchange monetisation
- Percentage take-rate on media transactions and publisher monetisation flows
- Managed performance marketing services
- Service fee, media-spend fee, and/or outcome-linked pricing
- Owned app advertising revenue
- Ad-supported in-app monetisation
- In-app purchases from owned apps
- In-app purchases / one-time sale
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AlgoriX Technology Pte. Ltd.,
IAB vendor record: 1176
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 372 · algorix.co
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AlgoriX Returns to DMEXCO 2026: Turning Complexity Into Performance
Recorded impact score: 3/5
Meet AlgoriX at DMEXCO 2026 in Cologne, September 23–24. Discover how we turn adtech complexity into smarter monetization, greater control, and better outcomes.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Big Data Engineer(Mid-Level) | Data, AI & Analytics | Singapore | |
| Programmatic Advertising Software Engineer(Mid-Level) | Engineering & Development | Singapore | |
| Business Development Manager(Mid-Level) | Sales & Business Development | Multi-Location (3 Locations) |
Explore company relationships
Questions about AlgoriX
What is AlgoriX?
AlgoriX is a Singapore-based adtech company that provides mobile and CTV monetisation infrastructure, app publishing, and managed user acquisition services.
Who uses AlgoriX?
Its main users are mobile app publishers, CTV publishers, advertisers, agency trading desks, programmatic buyers, and growth teams seeking monetisation or customer acquisition.
How does AlgoriX make money?
It appears to earn revenue from programmatic transaction take-rates, managed campaign fees, and smaller app monetisation streams such as in-app advertising and purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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