AlgoriX
AlgoriX is a programmatic monetisation and user acquisition platform for mobile and CTV.
Analyst Perspective
AlgoriX is a Singapore-headquartered private adtech company focused on mobile app and connected TV advertising. Its core product is a programmatic exchange that helps app and CTV publishers monetise inventory and helps advertisers and buying teams access supply through real-time bidding, header bidding, private marketplace deals, and campaign management tools. The company also operates a mobile app publishing unit and a managed performance marketing offering, giving it both owned media inventory and advertiser-side execution capabilities. The business makes money through a hybrid model: software-like monetisation infrastructure, transaction-based programmatic media revenue, and managed campaign services. Its direct customers are publishers, advertisers, programmatic buyers, ad operations teams, and growth marketers rather than end consumers, although its studio unit also operates consumer-facing apps that generate inventory and in-app monetisation.
Analyst Signal Briefing
Updated: 2 Jul 2026AlgoriX has restructured its senior management team, appointing Ruiz Xie as Chief Executive Officer and Frederic Liow as Chief Revenue and Operations Officer. This leadership expansion introduces new vice presidents across Research and Development and the Partner Studio. Concurrently, the firm is advocating for Supply-Path Optimisation (SPO) 2.0, prioritising transparency and efficiency within the programmatic supply chain. These updates reflect a coordinated effort to strengthen operational leadership while focusing on streamlining the programmatic ecosystem.
Explorer Tier
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Key insights about AlgoriX
Category Differentiation
AlgoriX is an adtech and app publishing company, not a pure AI infrastructure vendor or a standalone consumer app brand. It is closer to an SSP-led monetisation platform with managed growth services than to a traditional media agency.
AlgoriX: About
AlgoriX operates a vertically integrated adtech model. It provides publisher monetisation infrastructure through its exchange, connects that inventory to demand partners and advertisers, and supplements the platform with managed user acquisition services. In parallel, it develops and operates its own mobile apps, which can generate consumer revenue and also contribute proprietary advertising supply into the wider ecosystem. This structure allows the company to create value from both sides of the market: publisher yield optimisation and advertiser performance delivery.
How AlgoriX Works & Monetises
Business model analysis and core revenue streams
AlgoriX appears to monetise via a blended commercial model. The exchange likely earns a take-rate or margin on programmatic media transactions and publisher monetisation activity. Its managed acquisition service likely charges service fees, media-spend-based fees, and/or performance-linked commercial terms such as CPA-style outcomes. Its studio business likely generates smaller ancillary revenue through in-app advertising and potentially in-app purchases from owned-and-operated apps, while also feeding inventory into the exchange.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Recent Signals (AlgoriX)
Changes in Leadership Team at AlgoriX
The current version of the AlgoriX About page introduces several new executives, including Pranav Kataria as Senior Director of Programmatic Strategy, Ray Xia as VP of AlgoriX Partner Studio, Naomi Li as VP of Research and Development, Frederic Liow as Chief Revenue & Operations Officer, Xinxiao Guo as Chief Operation Officer, and Ruiz Xie as Chief Executive Officer.
Read original sourceSupply-Path Optimization 2.0: Why Programmatic Efficiency Now Depends on Quality, Transparency, and Control
Executive Summary Supply-path optimization, or SPO, has traditionally been understood as a way to simplify the programmatic supply chain, reduce unnecessary intermediaries, and improve cost
Read original sourceLeadership Team Overview
The current version of the webpage includes detailed descriptions of the leadership team at AlgoriX, highlighting key executives such as Ruiz Xie (CEO), Frederic Liow (Chief Revenue & Operations Officer), and others, along with their backgrounds and roles within the company.
Read original sourceAlgoriX: Frequently Asked Questions
What is AlgoriX?
AlgoriX is a Singapore-based adtech company that provides mobile and CTV monetisation infrastructure, app publishing, and managed user acquisition services.
Who uses AlgoriX?
Its main users are mobile app publishers, CTV publishers, advertisers, agency trading desks, programmatic buyers, and growth teams seeking monetisation or customer acquisition.
How does AlgoriX make money?
It appears to earn revenue from programmatic transaction take-rates, managed campaign fees, and smaller app monetisation streams such as in-app advertising and purchases.
Company Facts
- Founded
- 2019
- Headquarters
- Singapore
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- algorix.co