Leadbolt

The business model centres on operating a mobile ad network and associated SDK that intermediates between advertisers and mobile app publishers. On the demand side, advertisers and performance marketers run mobile user‑acquisition and performance campaigns using the company’s inventory and campaign management services. On the supply side, app developers and publishers integrate the SDK or ad placements to expose in‑app ad inventory to the network.

Value is created by aggregating global mobile ad inventory, providing multiple in‑app ad formats, and offering campaign planning, creative development, optimisation, and scale to advertisers. Revenue is generated from advertiser spend across performance and impression-based campaigns, with a portion shared back to publishers as monetisation revenue, while the company retains a margin on each media transaction.

Leadbolt is a privately held mobile advertising company founded in 2010 and headquartered in Sydney, with presence in Los Angeles. It operates a performance-focused mobile ad network and SDK that connect mobile app publishers with advertisers seeking user acquisition and in‑app advertising inventory.

The company generates revenue by charging advertisers on performance and impression-based pricing models (CPI, CPC, CPM, CPA, CPE) for campaigns it plans and manages, and by sharing this revenue with app developers who integrate its SDK or ad placements to monetise their apps. Customers are primarily advertisers and performance marketers on the buy side, and mobile app developers and publishers on the supply side.