Unity

Xsolla and Pley partner to monetise browser ports

Xsolla has partnered with Pley to let Unity-based mobile game developers port, distribute and monetise titles via PC and mobile browsers. The deal gives developers access to over 700 payment methods across more than 200 geographies, addressing local payment gaps in markets such as Brazil, Poland, the Philippines, Mexico, MENA and Africa. Pley's Unity-native SDK enables browser ports without rebuilding core game logic and supports over 98% of desktop browsers; Pley Connect preserves cross-platform player progress. Xsolla and Pley said studios operating both mobile and browser channels see higher playtime (2.5x) and an estimated 50% reduction in player acquisition costs where browser channels are active.

Walmart acquires Vibe to scale self‑serve CTV

Digiday reports that Walmart has acquired self-serve CTV platform Vibe.co, a move described as strengthening Walmart Connect’s Connected TV (CTV) ambitions, particularly among small and medium-sized businesses (SMBs). Financial terms were not publicly disclosed, but sources told Digiday the deal would value Vibe at roughly $1.4 billion. Vibe is a young company with reported funding and revenue metrics: $79.5 million total funding after a $50 million Series B in 2025 and approximately $100 million in accrued recurring revenue (ARR) as of 2025. The article frames the acquisition as Walmart buying both distribution and simplified, self-serve infrastructure to make CTV behave more like paid search or social, and suggests the deal highlights a broader industry opportunity in scaling advertising to the long tail of smaller advertisers.

AppsFlyer brings mobile attribution logic to the open web

AppsFlyer, long known for mobile measurement and attribution (notably among gaming clients), is extending its measurement and attribution logic into the open web with a new web offering. In an interview, Adam Smart explains the goal of delivering unified, cross-channel user journeys across mobile, web and other platforms, criticises existing marketing clouds as too web-centric, and calls for standardisation to improve advertising effectiveness. He also identifies fraud — including AI-powered fraud models — as a major challenge for digital marketing. The interview was published on June 30, 2026 by Frank Puscher on MEEDIA.