Frameplay

The business operates a two-sided in‑game advertising marketplace. On the demand side, brands, media agencies, trading desks and platforms access intrinsic in‑game ad inventory through an exchange that offers billions of impressions, verified by third‑party measurement providers such as Nielsen. On the supply side, game developers integrate an SDK to create and manage in‑game ad spaces that can be filled programmatically or via direct campaigns.

Value is created for advertisers through access to gaming audiences and verified impression delivery, and for developers through incremental monetisation that is positioned as non-disruptive to gameplay. The company aggregates and standardises inventory, collaborates with industry bodies to set measurement standards, and provides reporting and optimisation guidance to both sides of the marketplace.

Frameplay Corporation is a United States-based in-game advertising technology company focused on intrinsic (in‑game) ad placements within video games. It provides an exchange for advertisers and agencies to buy in‑game inventory and an SDK that enables game developers to embed non-disruptive ad spaces directly into gameplay environments.

The company generates revenue by selling in‑game advertising impressions to brands, agencies and programmatic buyers, sharing a portion of that revenue with game developers and publishers whose inventory is integrated via its SDK. Its customers are primarily advertisers (brands, agencies, platforms) seeking gaming media, and game developers/publishers looking to monetise games through intrinsic in‑game advertising rather than traditional interruptive formats.