Frameplay

Frameplay operates a two-sided adtech model. On the supply side, it provides developers and studios with SDK-based technology to embed intrinsic advertising placements inside games and monetise those placements. On the demand side, it packages and sells that inventory to advertisers, brands, agencies, and media buyers through a platform and exchange/network model with reporting, measurement, and verification support. Value is created by matching premium gaming inventory with advertiser demand while maintaining player experience and developer control.

Frameplay Corporation is a private US adtech company focused on intrinsic in-game advertising. Its platform helps game developers and studios integrate non-disruptive ad placements into gameplay through an SDK, while giving advertisers, agencies, and media buyers access to that inventory via a managed platform, exchange-style buying layer, and network offering. The company’s commercial role is to connect game supply with brand demand in gaming environments and support delivery, measurement, compliance, and reporting.

Frameplay appears to make money primarily from media spend transacted across its in-game advertising platform and network, taking a share of campaign spend and sharing revenue with game developers that integrate its technology. Its customers are businesses rather than consumers: game studios seeking monetisation and advertisers or agencies seeking access to gaming audiences in brand-safe environments.