Portuma
In-game advertising platform linking brands with game developers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Portuma Software Teknoloji Anonim Şirketi
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- HQ SKYLAND ISTANBUL: Huzur Mh. Azerbaycan Cad. B Blok Kat:10 Ofis: 157-160 Sarıyer / İstanbul
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- portuma.com
What Portuma does
Portuma operates a two-sided in-game advertising marketplace. On the demand side, advertisers and agencies buy access to native gaming inventory. On the supply side, game developers integrate Portuma’s SDK and monetise in-game placements. Portuma creates value by matching both sides, handling ad delivery and reporting, and expanding engagement through a connected gaming and rewards ecosystem. The broader marketplace, dashboard and loyalty/token components are designed to deepen retention, increase playable inventory participation and reinforce advertiser campaign scale.
Category differentiation
Portuma is not a game studio or a consumer game publisher. It is primarily an in-game advertising and monetisation platform with adjacent gaming ecosystem and rewards components.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Portuma is a Turkish adtech company focused on in-game advertising. Its core platform connects advertisers, brands and agencies with game developers, enabling native ad placements embedded inside gameplay across mobile, PC and console environments. The company also provides a Unity-oriented SDK for developers, campaign measurement, and ecosystem access tooling for advertisers and partners. Beyond ad delivery, Portuma operates a broader gaming ecosystem that includes a marketplace, gamer dashboard, loyalty points and a token-linked rewards layer. Commercially, the business earns revenue primarily from advertising spend flowing through its platform and shares monetisation with participating developers. Its customers are advertisers seeking gaming inventory and developers seeking incremental monetisation without disrupting player experience.
Company news briefing
Briefing updated:
Portuma has secured placements in the Visa Innovation Programme Europe 2026 and the Workup Gaming 4th cohort, facilitating expansion into the broader gaming and fintech ecosystems. The company has also published its 2026 In-Game Advertising Report, providing strategic analysis of audience behaviour and monetisation trends. These updates, combined with a recent formalisation of its leadership structure, indicate a focus on operational scaling and establishing thought leadership within the Turkish and European AdTech sectors.
Business model & monetisation
Portuma primarily monetises through advertising spend placed across its in-game inventory, likely using campaign-based or impression-based pricing. It also operates a revenue-share or take-rate model with developers that integrate its SDK and supply inventory. Secondary monetisation signals include ecosystem-driven engagement mechanics such as loyalty points and token-linked economics, including a stated use of part of advertising revenue for token buybacks. No strong evidence supports a pure SaaS-first pricing model as the core revenue engine.
- In-game advertising campaigns
- Campaign spend from advertisers and agencies
- Developer revenue share / platform take-rate
- Percentage share of monetised inventory
- Marketplace and ecosystem engagement
- Indirect ad-driven monetisation
- Token-linked economics
- Advertising revenue supporting buybacks and incentives
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Portuma Software A.S.
IAB vendor record: 1249
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
A Century of Trust Meets the Future of Gaming: Türkiye İş Bankası Joins the Portuma Ecosystem
Recorded impact score: 5/5
For more than a century, Türkiye İş Bankası has been a symbol of trust, innovation, …
Explore company relationships
Questions about Portuma
What is Portuma?
Portuma is an in-game advertising platform that connects advertisers with game developers and embeds native ad placements into gameplay.
Who uses Portuma?
Advertisers, brands, media agencies, and game developers use Portuma; gamers mainly participate as end-users in its wider rewards ecosystem.
How does Portuma make money?
It primarily makes money from advertising spend flowing through its in-game inventory and likely shares revenue with developers that integrate its SDK.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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