Anzu

Anzu operates a two-sided AdTech model. It integrates with game publishers via its SDK to create monetisable in-game inventory, then sells access to that inventory to advertisers, agencies and demand partners through programmatic marketplace transactions and managed campaign services. Value is created by turning game environments into brand-safe media surfaces without materially disrupting gameplay, while sharing ad revenue with publishers.

Anzu is an Israeli advertising technology company focused on intrinsic in-game advertising. It provides a platform and SDK that let game developers and publishers embed non-disruptive display and video ad placements directly into gameplay across mobile, PC, console and web environments. On the demand side, it connects advertisers, agencies and programmatic partners to that inventory through marketplace and real-time bidding workflows, while emphasising contextual targeting, brand safety, viewability and privacy compliance.