Anzu
Intrinsic in-game advertising platform for advertisers and game publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Anzu Virtual Reality Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 20th Lincoln St., Tel‑Aviv‑Jaffa, Israel
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- anzu.io
What Anzu does
Anzu operates a two-sided AdTech model. It integrates with game publishers via its SDK to create monetisable in-game inventory, then sells access to that inventory to advertisers, agencies and demand partners through programmatic marketplace transactions and managed campaign services. Value is created by turning game environments into brand-safe media surfaces without materially disrupting gameplay, while sharing ad revenue with publishers.
Category differentiation
This is an AdTech company for intrinsic in-game advertising, not a game studio or consumer gaming platform. It should also not be confused with general mobile ad networks that do not specialise in gameplay-native placements.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Anzu is an Israeli advertising technology company focused on intrinsic in-game advertising. It provides a platform and SDK that let game developers and publishers embed non-disruptive display and video ad placements directly into gameplay across mobile, PC, console and web environments. On the demand side, it connects advertisers, agencies and programmatic partners to that inventory through marketplace and real-time bidding workflows, while emphasising contextual targeting, brand safety, viewability and privacy compliance.
Company news briefing
Briefing updated:
Anzu has expanded its intrinsic in-game advertising footprint through a strategic integration into the AAA football title UFL, enabling seamless ad placements within the sports simulation. Furthermore, the company has formalised its leadership structure via a management update and released research identifying gaming as a primary engagement channel for reaching the 2026 back-to-school consumer segment.
Business model & monetisation
Anzu primarily monetises through CPM-based advertising transactions, taking a share of media spend and sharing revenue with game publishers. Its marketplace and programmatic pipes support transaction-based monetisation tied to impression volume and fill. It also generates service revenue from customised campaign execution and publisher-specific integrations, with premium inventory likely supporting higher pricing.
- Programmatic in-game media transactions
- Percentage take-rate on CPM-based ad spend
- Publisher revenue share arrangements
- Shared monetisation from inventory sold through the platform
- Custom campaign execution
- Service fee / managed campaign revenue
- Premium or exclusive inventory deals
- Direct media deal pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Anzu Virtual Reality LTD
IAB vendor record: 733
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 9
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 1,196 · anzu.io
Products & market categories
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Anzu
What is Anzu?
Anzu is an advertising technology company that enables intrinsic in-game advertising across mobile, PC, console and web gaming environments.
Who uses Anzu?
Advertisers, media agencies, DSPs, game developers and publishers use Anzu to buy, sell or monetise in-game advertising inventory.
How does Anzu make money?
Anzu makes money mainly through programmatic advertising transactions, taking a share of media spend and supporting publisher revenue sharing, with additional income from managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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