Haxelo
In-game advertising platform for brands, agencies and game publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Haxelo Ltd
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Nutsubidze Slope V, #1, #15, Tbilisi, Georgia
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- haxelo.com
What Haxelo does
Haxelo operates a two-sided in-game advertising business. On one side, it aggregates endemic ad inventory from game developers and publishers via SDK integrations and monetisation tooling. On the other, it sells access to that inventory to brands, agencies, and marketing teams through programmatic RTB buying, direct campaigns, and managed sponsorship packages. Value is created by matching advertiser demand with game-world inventory that is integrated into gameplay, while monetising both standard placements and higher-touch custom brand integrations.
Category differentiation
Haxelo is an in-game advertising and monetisation platform, not a game studio or consumer gaming app. It should be distinguished from broader ad networks by its focus on endemic placements inside game environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Haxelo is a Georgia-based private in-game advertising technology company operating a platform for buying and monetising endemic advertising inside video game environments. Its products serve two paying customer groups: advertisers and agencies that want access to gaming audiences through programmatic and direct placements, and game developers or publishers that want to monetise inventory through SDK-based integrations and programmatic demand. The company makes money through a mix of media spend flowing through its platform, revenue share with game publishers, and fixed-fee managed services for sponsorships, custom integrations, and product placements. Its core proposition is that ads are designed to fit naturally within gameplay rather than interrupt it, with support for programmatic RTB, direct deals, analytics, and bespoke branded integrations.
Business model & monetisation
Haxelo uses a blended monetisation model. The main revenue streams are percentage-based take rates on programmatic and direct media spend, revenue share from publisher monetisation, and fixed-fee managed campaign services for sponsorships, takeovers, and product placements. There is no evidence of a pure seat-licence SaaS model as the primary commercial mechanism; instead, revenue is tied mainly to media transactions and custom campaign execution.
- Programmatic in-game media spend
- Percentage take-rate on RTB campaign spend
- Direct media and sponsorship deals
- Fixed-fee or negotiated campaign pricing
- Publisher monetisation revenue share
- Share of ad revenue generated from integrated inventory
- Custom product placements and creative integrations
- Managed-service project fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Haxelo LLC
IAB vendor record: 1452
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 11 · haxelo.com
Products & market categories
Media Channel
Service
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sales Director - EMEA(Director) | Sales | Remote | |
| Creative Strategist(Mid-Level) | Creative | Remote | |
| Product Manager - Publisher Tools(Mid-Level) | Product | Remote | |
| Sales Director -EMEA(Director) | Sales | Remote |
Explore company relationships
Questions about Haxelo
What is Haxelo?
Haxelo is a private in-game advertising technology company that helps brands buy endemic game-world ad placements and helps game publishers monetise their inventory.
Who uses Haxelo?
Its users are business customers, mainly brands, media agencies, game developers, and game publishers looking to advertise to or monetise gaming audiences.
How does Haxelo make money?
It earns revenue from programmatic and direct advertising spend, publisher revenue shares, and fixed-fee managed services such as sponsorships and product placements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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