Bidstack

Bidstack operates a two-sided adtech model within gaming. On the supply side, it integrates with game developers and publishers through its SDK or API to create monetisable in-game inventory. On the demand side, it sells that inventory to advertisers, agencies, and programmatic buyers through direct deals, private marketplaces, and managed campaign execution. The platform layer adds reporting, campaign controls, and yield management, helping both buyers and publishers manage and optimise transactions.

Bidstack is a UK-based adtech company focused on in-game advertising and gaming inventory monetisation. It provides technology for inserting native advertising placements inside video game environments, along with a platform for campaign management, reporting, yield controls, and SDK-based integration for game developers and publishers. Its customers include advertisers, media agencies, programmatic buyers, game developers, publishers, and sports rights holders seeking branded placements in virtual environments.

The company makes money primarily by monetising in-game ad inventory and taking a share of media spend flowing through its platform. Its commercial model appears to combine programmatic CPM-based buying, private marketplace transactions, direct brand deals, and bespoke sponsorship arrangements, particularly in virtual sports environments. The business creates value by helping publishers open new revenue streams while giving brands access to gaming audiences through non-disruptive, gameplay-native ad formats.