Bidstack
In-game advertising platform for brands, agencies and game publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bidstack Ltd
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 167-169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- bidstack.com
What Bidstack does
Bidstack operates a two-sided adtech model within gaming. On the supply side, it integrates with game developers and publishers through its SDK or API to create monetisable in-game inventory. On the demand side, it sells that inventory to advertisers, agencies, and programmatic buyers through direct deals, private marketplaces, and managed campaign execution. The platform layer adds reporting, campaign controls, and yield management, helping both buyers and publishers manage and optimise transactions.
Category differentiation
Bidstack is an in-game advertising and monetisation platform, not a general mobile ad network or a video game developer. It focuses on native ad placements inside gameplay and related campaign management infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bidstack is a UK-based adtech company focused on in-game advertising and gaming inventory monetisation. It provides technology for inserting native advertising placements inside video game environments, along with a platform for campaign management, reporting, yield controls, and SDK-based integration for game developers and publishers. Its customers include advertisers, media agencies, programmatic buyers, game developers, publishers, and sports rights holders seeking branded placements in virtual environments. The company makes money primarily by monetising in-game ad inventory and taking a share of media spend flowing through its platform. Its commercial model combines programmatic CPM-based buying, private marketplace transactions, direct brand deals, and bespoke sponsorship arrangements, particularly in virtual sports environments. The business creates value by helping publishers open new revenue streams while giving brands access to gaming audiences through non-disruptive, gameplay-native ad formats.
Business model & monetisation
Bidstack monetises chiefly through advertising revenue share and platform take-rates on in-game media spend. Pricing mechanisms include CPM-based programmatic buying, private marketplace deals, direct brand campaigns, and negotiated sponsorship packages for premium virtual placements. Revenue is likely weighted towards transaction-based media monetisation rather than pure software subscription, although the platform and reporting layer support the commercial workflow.
- In-game media spend monetisation
- Programmatic CPM and platform take-rate
- Private marketplace and direct brand campaigns
- Direct media sales and negotiated campaign pricing
- Virtual sports sponsorship deals
- Custom sponsorship agreements
- Platform and reporting access
- Bundled with media transactions
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Bidstack
What is Bidstack?
Bidstack is a B2B adtech company that helps publishers, studios, and rights holders monetise video games through native in-game advertising and sponsorships.
Who uses Bidstack?
Its users include advertisers, agencies, programmatic buyers, game developers, publishers, and sports rights holders managing virtual inventory.
How does Bidstack make money?
It makes money mainly by taking a share of media spend from programmatic, private marketplace, direct brand, and sponsorship deals running through its in-game advertising platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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