Bidstack

The company operates a two-sided in-game advertising platform. On the supply side, it integrates a lightweight SDK into games, creating monetisable inventory across environmental surfaces, menus and reward-based video units. On the demand side, it offers advertisers and agencies access to this inventory via a self-serve management platform, private marketplaces and programmatic integrations with partners such as The Trade Desk.

Value is created for game developers and publishers by opening a non-intrusive revenue stream within their titles, while advertisers gain access to brand-safe, measurable in-game impressions. Revenue is primarily generated through media spend flowing across the platform; the company takes a margin or fee on ad spend and shares the remainder with publishers under revenue-share agreements inferred from its positioning as a monetisation solution for game creators.

Bidstack is a UK-based in-game advertising technology company that provides middleware and ad formats for video game environments. Its software development kit (SDK) allows game developers and publishers to integrate dynamic ad placements into menus, loading screens and 3D environments, which can then be bought programmatically or via direct deals by advertisers and agencies.

The company generates revenue by facilitating in-game ad transactions through private marketplaces, programmatic pipes such as The Trade Desk, and managed/direct insertion orders. It shares monetisation with game creators while charging advertisers and agencies for impressions across formats including environmental ads, interactive tiles and rewarded video interstitials, all managed through a self-serve campaign platform.