AdInMo

The company operates a two-sided adtech platform focused on in-game inventory. On the supply side, mobile game developers integrate the in-game advertising SDK, which enables multiple in-game ad formats and handles consent and user experience controls. This integration turns in-game surfaces into programmatic ad inventory. On the demand side, advertisers and agencies access this inventory via standard programmatic channels (open exchange, private marketplace, insertion orders) using the company’s full-stack in-game ad platform.

Value is created for advertisers through access to addressable in-game audiences, attention and viewability measurement, and audience segmentation via the PlayerPersonaFramework. Value is created for developers through incremental in-game ad revenue (ARPDAU uplift) without interstitial or disruptive formats. Revenue is generated by taking a media margin or volume-based fee on ad spend transacted through the platform, then sharing a portion with developers.

AdInMo is a UK-based in-game advertising technology company focused on mobile games. It provides an in-game brand advertising and monetisation platform that serves display, video, audio and rich media ad formats directly inside gameplay, and a software development kit (SDK) for game developers to integrate these ad placements. The platform connects mobile game inventory with programmatic demand via IO, PMP and open real-time bidding (oRTB) integrations.

The company earns revenue by selling in-game media to advertisers and agencies on a CPM-style basis through open market, private marketplace and managed-service campaign models, sharing revenue with game developers that integrate its SDK. Its customers are primarily brand advertisers, programmatic buyers and media agencies seeking gaming inventory, and mobile game developers and publishers looking for non-interruptive monetisation of their titles.