AdInMo
In-game advertising SDK for game publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADINMO LTD
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 26 Dublin Street, Edinburgh, Scotland, EH3 6NN
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adinmo.com
What AdInMo does
AdInMo operates a B2B adtech platform model. It provides an SDK and dashboard infrastructure that game developers and publishers integrate into their titles to create in-game advertising inventory and monetisation workflows. The company creates value by helping studios earn advertising revenue from native placements and increase in-app purchase conversion, while advertisers gain access to gameplay-native inventory. Revenue is primarily linked to monetisation activity on the platform rather than consumer subscription fees.
Category differentiation
AdInMo is an in-game advertising and monetisation platform for game publishers, not a general mobile ad network or a game development studio. It is specifically focused on gameplay-native ad delivery and monetisation infrastructure within games.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdInMo is a UK-based private adtech company focused on in-game advertising and monetisation for mobile, AR, VR and Unity-based games. Its core product is an SDK that lets game developers and publishers place gameplay-native display, video, audio and rewarded advertising inside games without interrupting the player experience. It also offers IAPBoost, a module designed to improve in-app purchase conversion by surfacing purchase offers at suitable gameplay moments. The company makes money by enabling developers and publishers to monetise game inventory through ad demand and by taking a share of monetisation outcomes generated through its platform. Its customers are game developers, mobile studios and publishers rather than consumers. The platform’s positioning centres on non-intrusive formats, privacy-compliant first-party and contextual data usage, and tools that help publishers balance revenue generation with player retention.
Business model & monetisation
The company uses a revenue-share monetisation model tied to in-game advertising delivered through its SDK, likely supplemented by direct campaign demand and programmatic demand aggregation. Its IAPBoost module suggests performance-linked monetisation through uplift in in-app purchase conversion. The commercial structure is therefore best described as a mix of platform-enabled ad monetisation take rate and performance-driven monetisation rather than pure seat-based SaaS alone.
- In-game advertising revenue share
- Percentage take-rate on monetised ad inventory
- Performance uplift from IAPBoost
- Performance-linked monetisation tied to in-app purchase improvement
- Platform access and support
- SaaS / software subscription or commercial platform fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AdInMo LTD
IAB vendor record: 1149
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 424 · adinmo.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdInMo
What is AdInMo?
AdInMo is a B2B in-game advertising platform that provides an SDK and tools for game developers and publishers to monetise gameplay with native ad formats and purchase prompts.
Who uses AdInMo?
Its main users are game developers, mobile studios and publishers looking to monetise mobile, AR, VR and Unity-based games without disrupting gameplay.
How does AdInMo make money?
It primarily appears to earn through a share of advertising and monetisation revenue generated via its SDK, with additional value linked to conversion uplift tools such as IAPBoost.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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