AdInMo

AdInMo operates a B2B adtech platform model. It provides an SDK and dashboard infrastructure that game developers and publishers integrate into their titles to create in-game advertising inventory and monetisation workflows. The company creates value by helping studios earn advertising revenue from native placements and increase in-app purchase conversion, while advertisers gain access to gameplay-native inventory. Revenue is primarily linked to monetisation activity on the platform rather than consumer subscription fees.

AdInMo is a UK-based private adtech company focused on in-game advertising and monetisation for mobile, AR, VR and Unity-based games. Its core product is an SDK that lets game developers and publishers place gameplay-native display, video, audio and rewarded advertising inside games without interrupting the player experience. It also offers IAPBoost, a module designed to improve in-app purchase conversion by surfacing purchase offers at suitable gameplay moments.

The company makes money by enabling developers and publishers to monetise game inventory through ad demand and by taking a share of monetisation outcomes generated through its platform. Its customers are game developers, mobile studios and publishers rather than consumers. The platform’s positioning centres on non-intrusive formats, privacy-compliant first-party and contextual data usage, and tools that help publishers balance revenue generation with player retention.